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The Asymmetric Effects of Posi...
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Baumgartner, Hans
22
Steenkamp, Jan-Benedict E.M.
5
Pieters, Rik
4
Weijters, Bert
3
Bosmans, Anick
2
Goldberg, Marvin E.
2
Gunasti, Kunter
2
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2
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1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of marketing research : JMR
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of economic literature
1
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1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of retailing
1
Marketing : ZFP ; journal of research and management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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OLC EcoSci
ECONIS (ZBW)
73
RePEc
18
USB Cologne (EcoSocSci)
9
Other ZBW resources
6
BASE
3
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1
Creating an Environment in Which Youths Are Encouraged to Eat a Healthier Diet
Goldberg, Marvin E.
;
Gunasti, Kunter
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 162-181
Persistent link: https://www.econbiz.de/10007865586
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2
How Inferences about Missing Attributes Decrease the Tendency to Defer Choice and Increase Purchase Probability
Gunasti, Kunter
;
Ross Jr, William T.
- In:
Journal of consumer research : JCR ; an …
35
(
2009
)
5
,
pp. 823-837
Persistent link: https://www.econbiz.de/10008168530
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3
Multicollinearity and Measurement Error in Structural Equation Models: Implications for Theory Testing
Grewal, Rajdeep
;
Cote, Joseph A.
;
Baumgartner, Hans
- In:
Marketing science : the marketing journal of the …
23
(
2004
)
4
,
pp. 519-529
Persistent link: https://www.econbiz.de/10006880688
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4
Influencing Consumer Judgments Using Autobiographical Memories: A Self-Referencing Perspective
Sujall, Mita
;
Bettman, James R.
;
Baumgartner, Hans
- In:
Journal of marketing research : JMR
30
(
1993
)
4
,
pp. 422-436
Persistent link: https://www.econbiz.de/10006690579
Saved in:
5
Goal-Relevant Emotional Information: When Extraneous Affect Leads to Persuasion and When It Does Not
Bosmans, Anick
;
Baumgartner, Hans
- In:
Journal of consumer research : JCR ; an …
32
(
2005
)
3
,
pp. 424-434
Persistent link: https://www.econbiz.de/10006641990
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6
Reflections and Reviews - Toward a Personology of the Consumer
Baumgartner, Hans
- In:
Journal of consumer research : JCR ; an …
29
(
2002
)
2
,
pp. 286
Persistent link: https://www.econbiz.de/10006653789
Saved in:
7
Response Styles in Marketing Research: A Cross-National Investigation
Baumgartner, Hans
;
Steenkamp, Jan-Benedict E.M.
- In:
Journal of marketing research : JMR
38
(
2001
)
2
,
pp. 143-156
Persistent link: https://www.econbiz.de/10006658304
Saved in:
8
Assessing Measurement Invariance in Cross-National Consumer Research
Steenkamp, Jan-Benedict E.M.
;
Baumgartner, Hans
- In:
Journal of consumer research : JCR ; an …
25
(
1998
)
1
,
pp. 78
Persistent link: https://www.econbiz.de/10006670266
Saved in:
9
Cross-country attraction as a motivation for product consumption
Goldberg, Marvin E.
;
Baumgartner, Hans
- In:
Journal of business research : JBR
55
(
2002
)
11
,
pp. 901-906
Persistent link: https://www.econbiz.de/10006722652
Saved in:
10
Who Talks to Whom? Intra- and Interdisciplinary Communication of Economics Journals
Pieters, Rik
;
Baumgartner, Hans
- In:
Journal of economic literature
40
(
2002
)
2
,
pp. 483-509
Persistent link: https://www.econbiz.de/10006826935
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