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Dhar, Ravi
41
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6
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4
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Journal of marketing research : JMR
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3
MIT sloan management review
3
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OLC EcoSci
ECONIS (ZBW)
79
RePEc
31
BASE
3
USB Cologne (EcoSocSci)
2
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"LAST-PLACE AVERSION": EVIDENCE AND REDISTRIBUTIVE IMPLICATIONS
Kuziemko, Ilyana
;
Buell, Ryan W
;
Reich, Taly
;
Norton, …
-
2011
Persistent link: https://www.econbiz.de/10009256094
Saved in:
2
Licensing Effect in Consumer Choice
Khan, Uzma
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
43
(
2006
)
2
,
pp. 259-266
Persistent link: https://www.econbiz.de/10006640221
Saved in:
3
Goal Fulfillment and Goal Targets in Sequential Choice
Novemsky, Nathan
;
Dhar, Ravi
- In:
Journal of consumer research : JCR ; an …
32
(
2005
)
3
,
pp. 396-404
Persistent link: https://www.econbiz.de/10006641993
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4
Goals as Excuses or Guides: The Liberating Effect of Perceived Goal Progress on Choice
Fishbach, Ayelet
;
Dhar, Ravi
- In:
Journal of consumer research : JCR ; an …
32
(
2005
)
3
,
pp. 370-377
Persistent link: https://www.econbiz.de/10006641996
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5
Toward Extending the Compromise Effect to Complex Buying Contexts
Dhar, Ravi
;
Menon, Anil
;
Maach, Bryan
- In:
Journal of marketing research : JMR
41
(
2004
)
3
,
pp. 258-261
Persistent link: https://www.econbiz.de/10006645661
Saved in:
6
To Buy or Not to Buy: Response Mode Effects on Consumer Choice
Dhar, Ravi
;
Nowlis, Stephen M.
- In:
Journal of marketing research : JMR
41
(
2004
)
4
,
pp. 423-432
Persistent link: https://www.econbiz.de/10006645678
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7
The Effect of Forced Choice on Choice
Dhar, Ravi
;
Simonson, Itamar
- In:
Journal of marketing research : JMR
40
(
2003
)
2
,
pp. 146-160
Persistent link: https://www.econbiz.de/10006650433
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8
Coping with Ambivalence: The Effect of Removing a Neutral Option on Consumer Attitude and Preference Judgments
Nowlis, Stephen M.
;
Kahn, Barbara E.
;
Dhar, Ravi
- In:
Journal of consumer research : JCR ; an …
29
(
2002
)
3
,
pp. 319-334
Persistent link: https://www.econbiz.de/10006652496
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9
Consumer Choice Between Hedonic and Utilitarian Goods
Dhar, Ravi
;
Westenbroch, Klaus
- In:
Journal of marketing research : JMR
37
(
2000
)
1
,
pp. 60-71
Persistent link: https://www.econbiz.de/10006663757
Saved in:
10
Comparison Effects on Preference Construction
Dhar, Ravi
;
Nowlis, Stephen M.
;
Sherman, Steven J.
- In:
Journal of consumer research : JCR ; an …
26
(
1999
)
3
,
pp. 293
Persistent link: https://www.econbiz.de/10006664571
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