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THE POWER OF REFLECTION: An Empirical Examination of Nostalgia Advertising Effects
Muehling, Darrel D.; Sprott, David E.; Sprott, David E. - In: Journal of advertising : official publication of the … 33 (2004) 3, pp. 25-36
Persistent link: https://www.econbiz.de/10008128159
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Estimating Multiple Consumer Segment Ideal Points from Context-Dependent Survey Data
DeSarbo, Wayne S.; Atalay, A.Selin; LeBaron, David; … - In: Journal of consumer research : JCR ; an … 35 (2008) 1, pp. 142-153
Persistent link: https://www.econbiz.de/10008064332
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Exploring intra-industry competitive heterogeneity: The identification of latent competitive groups
DeSarbo, Wayne S.; Wang, Qiong; Blanchard, Simon J. - In: Journal of modelling in management 5 (2010) 2, pp. 94-124
Persistent link: https://www.econbiz.de/10008437942
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The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale
Sprott, David; Czellar, Sandor; Spangenberg, Eric - In: Journal of marketing research : JMR 46 (2009) 1, pp. 92-104
Persistent link: https://www.econbiz.de/10008165062
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Examining the Effect of Expressing a Quantitative Goal on Consumer Savings
JOIREMAN, JEFF; KEES, JEREMY; SPROTT, DAVID - In: Journal of consumer affairs : official publication of … 44 (2010) 1, pp. 127-155
Persistent link: https://www.econbiz.de/10008389030
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Unit Prices on Retail Shelf Labels: An Assessment of Information Prominence
Miyazaki, Anthony D.; Sprott, David E.; Manning, Kenneth C. - In: Journal of retailing 76 (2000) 1, pp. 93-112
Persistent link: https://www.econbiz.de/10006624574
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Consumer Response to Quantity Surcharges: Implications for Retail Price Setters
Manning, Kenneth C.; Sprott, David E.; Miyazaki, Anthony D. - In: Journal of retailing 74 (1998) 3, pp. 373-400
Persistent link: https://www.econbiz.de/10006627896
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It's beginning to smell (and sound) a lot like Christmas: the interactive effects of ambient scent and music in a retail setting
Spangenberg, Eric R.; Grohmann, Bianca; Sprott, David E. - In: Journal of business research : JBR 58 (2005) 11, pp. 1583-1589
Persistent link: https://www.econbiz.de/10006714943
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Consumer Response to Quantity Surcharges: Implications for Retail Price Setters
Manning, Kenneth C.; Sprott, David E.; Miyazaki, Anthony D. - In: Journal of retailing 19980, pp. 373-400
Persistent link: https://www.econbiz.de/10006640005
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Unit price usage knowledge - Conceptualization and empirical assessment
Manning, Kenneth C.; Sprott, David E.; Miyazaki, Anthony D. - In: Journal of business research : JBR 56 (2003) 5, pp. 367-378
Persistent link: https://www.econbiz.de/10006721157