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Okazaki, Shintaro
35
Li, Hairong
17
Hirose, Morikazu
7
Mueller, Barbara
5
Dou, Wenyu
3
Liu-Thompkins, Yuping
3
Taylor, Charles
3
Taylor, Charles R.
3
Zhou, Nan
3
Biocca, Frank
2
Campo, Sara
2
Daugherty, Terry
2
Edwards, Steven M.
2
Lee, Joo-Hyun
2
Lee, Ki-Young
2
Navarro, Angeles
2
Wang, Guangping
2
Barwise, Patrick
1
Chang, Chingching
1
Choi, Sejung Marina
1
Doh, Jonathan P.
1
Edwards, Steven M
1
Katsukura, Akihiro
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Li, Ang
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Lpez-Nicolas, Carolina
1
Mendez, Felipe
1
Molina, Francisco José
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Pearson, Yvette E
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Rifon, Nora J.
1
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1
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1
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1
Skapa, Radoslav
1
Su, Chenting
1
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International journal of advertising : the quarterly review of marketing communications
12
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of advertising research
6
International marketing review
3
European journal of marketing : EJM
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Psychology & marketing
2
Tourism management : research, policies, practice
2
Electronic markets : the international journal on networked business
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of electronic commerce : IJEC
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
1
Journal of international consumer marketing
1
Journal of international marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of world business : JWB
1
The service industries journal
1
Universia business review : revista trimestral de Dirección de Empresas
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OLC EcoSci
ECONIS (ZBW)
115
Other ZBW resources
12
RePEc
7
USB Cologne (EcoSocSci)
3
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Benchmarking the Use of QR Code in Mobile Promotion: Three Studies in Japan
Okazaki, Shintaro
;
Li, Hairong
;
Hirose, Morikazu
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 102-118
Persistent link: https://www.econbiz.de/10009962928
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2
Consumer Privacy Concerns and Preference for Degree of Regulatory Control
Okazaki, Shintaro
;
Li, Hairong
;
Hirose, Morikazu
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 63-78
Persistent link: https://www.econbiz.de/10008335937
Saved in:
3
Consumer Privacy Concerns and Preference for Degree of Regulatory Control
Okazaki, Shintaro
;
Li, Hairong
;
Hirose, Morikazu
- In:
International journal of advertising : the quarterly …
38
(
2009
)
4
,
pp. 63-78
Persistent link: https://www.econbiz.de/10009976412
Saved in:
4
Internet advertising strategy of multinationals in China: A cross-cultural analysis
Li, Hairong
;
Li, Ang
;
Zhao, Shuguang
- In:
International journal of advertising : the quarterly …
28
(
2009
)
1
,
pp. 125-146
Persistent link: https://www.econbiz.de/10008212352
Saved in:
5
The Effect of Agency Creativity on Campaign Outcomes: The Moderating Role of Market Conditions
Li, Hairong
;
Dou, Wenyu
;
Wang, Guangping
;
Zhou, Nan
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 109-120
Persistent link: https://www.econbiz.de/10008167907
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6
Consumer learning and the effects of virtual experience relative to indirect and direct product experience
Daugherty, Terry
;
Li, Hairong
;
Biocca, Frank
- In:
Psychology & marketing
25
(
2008
)
7
,
pp. 568-586
Persistent link: https://www.econbiz.de/10008068021
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7
CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive
Rifon, Nora J.
;
Choi, Sejung Marina
;
Trimble, Carrie S.
; …
- In:
Journal of advertising : official publication of the …
33
(
2004
)
1
,
pp. 30-42
Persistent link: https://www.econbiz.de/10008117527
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8
Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads
Edwards, Steven M.
;
Li, Hairong
;
Lee, Joo-Hyun
- In:
Journal of advertising : official publication of the …
31
(
2002
)
3
,
pp. 83-96
Persistent link: https://www.econbiz.de/10008118658
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9
Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence
Li, Hairong
;
Daugherty, Terry
;
Biocca, Frank
- In:
Journal of advertising : official publication of the …
31
(
2002
)
3
,
pp. 43-58
Persistent link: https://www.econbiz.de/10008118661
Saved in:
10
Measuring the Intrusiveness of Advertisements: Scale Development and Validation
Li, Hairong
;
Edwards, Steven M.
;
Lee, Joo-Hyun
- In:
Journal of advertising : official publication of the …
31
(
2002
)
2
,
pp. 37-48
Persistent link: https://www.econbiz.de/10008118828
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