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Bayesian analysis of random coefficient logit models using aggregate data
Jiang, Renna; Manchanda, Puneet; Rossi, Peter E. - In: Journal of econometrics 149 (2009) 2, pp. 136-149
Persistent link: https://www.econbiz.de/10008883237
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Bayesian analysis of random coefficient logit models using aggregate data
Jiang, Renna; Manchanda, Puneet; Rossi, Peter E. - In: Journal of econometrics 149 (2009) 2, pp. 136-148
Persistent link: https://www.econbiz.de/10008239810
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Response Modeling with Nonrandom Marketing-Mix Variables
Manchanda, Puneet; Rossi, Peter E.; Chintagunta, Pradeep K. - In: Journal of marketing research : JMR 41 (2004) 4, pp. 467-478
Persistent link: https://www.econbiz.de/10006645674
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INFORMATION, LEARNING, AND DRUG DIFFUSION: THE CASE OF COX-2 INHIBITORS
Chintadunta, Pradeep; Jiang, Renna; Jin, Ginger Z. - 2008
Persistent link: https://www.econbiz.de/10008099996
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Applications and Case Studies - Account-Level Modeling for Trade Promotion: An Application of a Constrained Parameter Hierarchical Model
Boatwright, Peter; McCulloch, Robert; Rossi, Peter - In: Journal of the American Statistical Association : JASA 94 (1999) 448, pp. 1063-1073
Persistent link: https://www.econbiz.de/10006625919
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Differences in Dynamic Brand Competition Across Markets: An Empirical Analysis
Dubé, Jean-Pierre; Manchanda, Puneet - In: Marketing science : the marketing journal of the … 24 (2005) 1, pp. 81-95
Persistent link: https://www.econbiz.de/10006878232
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Measuring Heterogeneous Reservation Prices for Product Bundles - This paper develops a new methodology for measuring the joint distribution of reservation prices for products and bundles.
Jedidi, Kamel; Jagpal, Sharan; Manchanda, Puneet - In: Marketing science : the marketing journal of the … 22 (2003) 1, pp. 107-130
Persistent link: https://www.econbiz.de/10006889613
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The Effect of Banner Advertising on Internet Purchasing
Manchanda, Puneet; Dub, Jean-Pierre; Goh, Khim Yong; … - In: Journal of marketing research : JMR 43 (2006) 1, pp. 98-108
Persistent link: https://www.econbiz.de/10006640826
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Temporal Differences in the Role of Marketing Communication in New Product Categories
Narayanan, Sridhar; Manchanda, Puneet; Chintagunta, … - In: Journal of marketing research : JMR 42 (2005) 3, pp. 278-290
Persistent link: https://www.econbiz.de/10006643243
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The Dynamic Effect of Innovation on Market Structure
Heerde, Harald J.van; Mela, Carl E.; Manchanda, Puneet - In: Journal of marketing research : JMR 41 (2004) 2, pp. 166-183
Persistent link: https://www.econbiz.de/10006646965