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Srinivasan, Shuba
20
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13
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9
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7
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
MSI reports : working paper series
6
Journal of marketing
5
Journal of marketing research : JMR
3
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of the American Statistical Association : JASA
2
European journal of operational research : EJOR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising research
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Journal of econometrics
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OLC EcoSci
ECONIS (ZBW)
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Optimal Advertising When Envisioning a Product-Harm Crisis
Rubel, Olivier
;
Naik, Prasad A.
;
Srinivasan, Shuba
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 1048-1066
Persistent link: https://www.econbiz.de/10009809772
Saved in:
2
Perils of Using OLS to Estimate Multimedia Communications Effects
Naik, Prasad A.
;
Schultz, Don E.
;
Srinivasan, Shuba
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 257-269
Persistent link: https://www.econbiz.de/10007874356
Saved in:
3
Stochastic competitive entries and dynamic pricing
Rubel, Olivier
- In:
European journal of operational research : EJOR
231
(
2013
)
2
,
pp. 381-392
Persistent link: https://www.econbiz.de/10010155799
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4
Planning Marketing-Mix Strategies in the Presence of Interaction Effects
Naik, Prasad A.
;
Raman, Kalyan
;
Winer, Russell S.
- In:
Marketing science : the marketing journal of the …
24
(
2005
)
1
,
pp. 25-34
Persistent link: https://www.econbiz.de/10006878236
Saved in:
5
Theory and Methods - Constrained Inverse Regression for Incorporating Prior Information
Naik, Prasad A.
;
Tsai, Chih-Ling
- In:
Journal of the American Statistical Association : JASA
100
(
2005
)
469
,
pp. 204-211
Persistent link: https://www.econbiz.de/10006607860
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6
Understanding the Impact of Synergy in Multimedia Communications
Naik, Prasad A.
;
Raman, Kalyan
- In:
Journal of marketing research : JMR
40
(
2003
)
4
,
pp. 375-388
Persistent link: https://www.econbiz.de/10006649037
Saved in:
7
Planning Media Schedules in the Presence of Dynamic Advertising Quality - Advertising quality can wear out -- So, take a break before going on!
Naik, Prasad A.
;
Mantrala, Murali K.
;
Sawyer, Alan G.
- In:
Marketing science : the marketing journal of the …
17
(
1998
)
3
,
pp. 214-235
Persistent link: https://www.econbiz.de/10006916293
Saved in:
8
Uphill or Downhill? Locating the Firm on a Profit Function
Mantrala, Murali K.
;
Naik, Prasad A.
;
Sridhar, Shrihari
; …
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 26-44
Persistent link: https://www.econbiz.de/10007603677
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9
BidAnalyzer: A Method for Estimation and Selection of Dynamic Bidding Models
Jap, Sandy D.
;
Naik, Prasad A.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 949-960
Persistent link: https://www.econbiz.de/10008145162
Saved in:
10
Extracting Forward-Looking Information from Security Prices: A New Approach
Weiss, Dan
;
Naik, Prasad A.
;
Tsai, Chih-Ling
- In:
The accounting review : a journal of the American …
83
(
2008
)
4
,
pp. 1101-1124
Persistent link: https://www.econbiz.de/10008105320
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