Narrow search
Showing 1 - 10 of 25
Cover Image
Shared learning in supply networks: evidence from an emerging market supply network
Mason, Katy; Oshri, Ilan; Leek, Sheena - In: European journal of marketing : EJM 46 (2012) 11, pp. 1743-1763
Persistent link: https://www.econbiz.de/10010041705
Cover Image
Market orientation emphases: an exploration of macro, meso and micro drivers
Mason, Katy J.; Harris, Lloyd C. - In: Marketing intelligence & planning 24 (2006) 6-7, pp. 552-571
Persistent link: https://www.econbiz.de/10007378511
Cover Image
Market orientation emphases: an exploration of macro, meso and micro drivers
Mason, Katy J.; Harris, Lloyd C. - In: Marketing intelligence & planning 24 (2006) 6, pp. 552-571
Persistent link: https://www.econbiz.de/10007278254
Cover Image
Informing a new business-to-business relationship:: Corporate identity and the emergence of a relationship identity
Simões, Cláudia; Mason, Katy J. - In: European journal of marketing : EJM 46 (2012) 5, pp. 684-712
Persistent link: https://www.econbiz.de/10009974230
Cover Image
Choosing an evolutionary path for offshore captive centers
Oshri, Ilan - In: MIS quarterly executive : a research journal devoted to … 12 (2013) 3, pp. 151-165
Persistent link: https://www.econbiz.de/10010185104
Cover Image
Innovation returns from offshored IT R&D : a response article
Oshri, Ilan - In: Strategic outsourcing : an International journal 5 (2012) 1, pp. 15-35
Persistent link: https://www.econbiz.de/10010005312
Cover Image
A comparison of manufacturers and financial services suppliers' and buyers' use of relationship management methods
Leek, Sheena; Turnbull, Peter W.; Naudé, Peter - In: Industrial marketing management : the international … 33 (2004) 3, pp. 241-250
Persistent link: https://www.econbiz.de/10006248632
Cover Image
Brands: Just for consumers? Introduction to the special issue on B2B branding
Leek, Sheena; Christodoulides, George - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1060-1063
Persistent link: https://www.econbiz.de/10009806429
Cover Image
Next-Generation Mobile Marketing: How Young Consumers React to Bluetooth-Enabled Advertising
Leek, Sheena; Christodoulides, George - In: Journal of advertising research 49 (2009) 1, pp. 44-53
Persistent link: https://www.econbiz.de/10008241771
Cover Image
Communication practices in a business relationship: Creating, relating and adapting communication artifacts through time
Mason, Katy; Leek, Sheena - In: Industrial marketing management : the international … 41 (2012) 2, pp. 319-333
Persistent link: https://www.econbiz.de/10009843760