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Focus: Radio - The benefits of synergy: Moving money into radio - Radio is a support medium? No! It's a real booster to ad effects from other media.
Peacock, James - In: ADMAP : for decisionmakers in advertising, marketing, … 39 (2004) 11, pp. 24-27
Persistent link: https://www.econbiz.de/10006753851
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Focus: Radio - How radio ads affect consumers - Up close and personal: That's how consumers see radio, and your ads need to reflect this.
Peacock, James - In: ADMAP : for decisionmakers in advertising, marketing, … 39 (2004) 11, pp. 20-23
Persistent link: https://www.econbiz.de/10006753852
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Focus: Radio - RAEL: A unique approach to radio research - What RAEL is doing to help advertisers get more out of their radio campaigns -- Fundamental research that really helps.
Peacock, James - In: ADMAP : for decisionmakers in advertising, marketing, … 39 (2004) 11, pp. 17-19
Persistent link: https://www.econbiz.de/10006753853
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RADIO RESEARCH - Radio and the consumer's mind - Are there ad synergies between the internet and radio? Yes, and here's new research that shows what can be achieved.
Peacock, James - In: ADMAP : for decisionmakers in advertising, marketing, … (2007), pp. 16-19
Persistent link: https://www.econbiz.de/10007756227
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Which Broadcast Medium Better Drives Engagement? Measuring the Powers of Radio and Television with Electromyography and Skin-Conductance Measurements
Peacock, James; Purvis, Scott; Hazlett, Richard L - In: Journal of advertising research 51 (2011) 4, pp. 578-586
Persistent link: https://www.econbiz.de/10009815784
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Benefit Transfer in Europe: How Reliable Are Transfers between Countries?
Ready, Richard; Navrud, Ståle; Day, Brett; Dubourg, Richard - In: Environmental & resource economics 29 (2004) 1, pp. 67-82
Persistent link: https://www.econbiz.de/10007648242
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Distribution-free estimation with interval-censored contingent valuation data: troubles with Turnbull?
Day, Brett - In: Environmental & resource economics 37 (2007) 4, pp. 777
Persistent link: https://www.econbiz.de/10007753876
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Introducing Willingness-to-pay for Noise Changes into Transport Appraisal: An Application of Benefit Transfer
Nellthorp, John; Bristow, Abigail L.; Day, Brett - In: Transport reviews : TR 27 (2007) 3, pp. 327-354
Persistent link: https://www.econbiz.de/10007725903
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Beyond implicit prices: recovering theoretically consistent and transferable values for noise avoidance from a hedonic property price model
Day, Brett; Bateman, Ian; Lake, Iain - In: Environmental & resource economics 37 (2007) 1, pp. 211-232
Persistent link: https://www.econbiz.de/10007735237
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Can ranking techniques elicit robust values?
Bateman, Ian; Day, Brett; Loomes, Graham; Sugden, Robert - In: Journal of risk and uncertainty : JRU 34 (2007) 1, pp. 49-66
Persistent link: https://www.econbiz.de/10007590205