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Measuring risk-adjusted customer lifetime value and its impact on relationship marketing strategies and shareholder value
Ryals, Lynette J.; Knox, Simon - In: European journal of marketing : EJM 39 (2005) 5, pp. 456-472
Persistent link: https://www.econbiz.de/10006077837
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Holding up the mirror: The impact of strategic procurement practices on account management
Ryals, Lynette J.; Rogers, Beth - In: Business horizons 49 (2006) 1, pp. 41-50
Persistent link: https://www.econbiz.de/10006158226
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Attitudes and behaviours of key account managers: Are they really any different to senior sales professionals?
Davies, Iain A.; Ryals, Lynette J. - In: Industrial marketing management : the international … 42 (2013) 6, pp. 919-931
Persistent link: https://www.econbiz.de/10010186378
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How do major European companies communicate their corporate identity across countries? - An empirical investigation of corporate internet communications
Davies, Iain A.; Ryals, Lynette J. - In: Journal of marketing management : MM 25 (2009) 9, pp. 909-926
Persistent link: https://www.econbiz.de/10008341114
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Where's the strategic intent in key account relationships?
Ryals, Lynette J.; Davies, Iain A. - In: The journal of business & industrial marketing 28 (2013) 2, pp. 111-124
Persistent link: https://www.econbiz.de/10010071212
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The Role of Social Capital in the Success of Fair Trade
Davies, Iain A.; Ryals, Lynette J. - In: Journal of business ethics : JOBE 96 (2010) 2, pp. 317-339
Persistent link: https://www.econbiz.de/10008637891
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Corporate Social Responsibility: Exploring Stakeholder Relationships and Programme Reporting across Leading FTSE Companies
Knox, Simon; Maklan, Stan; French, Paul - In: Journal of business ethics : JOBE 61 (2005) 1, pp. 7-28
Persistent link: https://www.econbiz.de/10006874858
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Cross-functional issues in the implementation of relationship marketing through customer relationship management
Ryals, Lynette; Knox, Simon - In: European management journal : publ. twice a year for … 19 (2001) 5, pp. 534-542
Persistent link: https://www.econbiz.de/10006272316
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Corporate Social Responsibility:
Knox, Simon; Maklan, Stan - In: European management journal : publ. twice a year for … 22 (2004) 5, pp. 508-516
Persistent link: https://www.econbiz.de/10006241880