Narrow search
Showing 1 - 10 of 36
Cover Image
Benchmarking the impact of customer share in key-supplier relationships
Eggert, Andreas; Ulaga, Wolfgang; Hollmann, Sabine - In: The journal of business & industrial marketing 24 (2009) 3, pp. 154-160
Persistent link: https://www.econbiz.de/10008239640
Cover Image
Who Owns the Customer? Disentangling Customer Loyalty in Indirect Distribution Channels
Eggert, Andreas; Henseler, Jörg; Hollmann, Sabine - In: The journal of supply chain management : a global … 48 (2012) 2, pp. 75-93
Persistent link: https://www.econbiz.de/10009962491
Cover Image
Value creation in the relationship life cycle: A quasi-longitudinal analysis
Eggert, Andreas; Ulaga, Wolfgang; Schultz, Franziska - In: Industrial marketing management : the international … 35 (2006) 1, pp. 20-27
Persistent link: https://www.econbiz.de/10006229616
Cover Image
Value creation in the relationship life cycle: A quasi-longitudinal analysis
Eggert, Andreas; Ulaga, Wolfgang; Schultz, Franziska - In: Industrial marketing management : the international … 35 (2006) 1, pp. 20-27
Persistent link: https://www.econbiz.de/10006229812
Cover Image
Value-Based Differentiation in Business Relationships: Gaining and Sustaining Key Supplier Status
Ulaga, Wolfgang; Eggert, Andreas - In: Journal of marketing 70 (2006) 1, pp. 119-136
Persistent link: https://www.econbiz.de/10005918550
Cover Image
Relationship value and relationship quality: Broadening the nomological network of business-to-business relationships
Ulaga, Wolfgang; Eggert, Andreas - In: European journal of marketing : EJM 40 (2006) 3-4, pp. 311-327
Persistent link: https://www.econbiz.de/10006075379
Cover Image
Managing customer share in key supplier relationships
Eggert, Andreas; Ulaga, Wolfgang - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1346-1356
Persistent link: https://www.econbiz.de/10009794123
Cover Image
Erfolgsfaktor Value-Based Selling : verkaufen, wenn Kundenorientierung nicht zum Erfolg führt
Haas, Alexander; Eggert, Andreas; Terho, Harri; Ulaga, … - In: Marketing Review St. Gallen : die neue … 30 (2013) 4, pp. 64-72
Persistent link: https://www.econbiz.de/10010184199
Cover Image
Customer perceived value: a substitute for satisfaction in business markets?
Eggert, Andreas; Ulaga, Wolfgang - In: The journal of business & industrial marketing 17 (2002) 2, pp. 107-118
Persistent link: https://www.econbiz.de/10007038449
Cover Image
‘It's almost like taking the sales out of selling’—Towards a conceptualization of value-based selling in business markets
Terho, Harri; Haas, Alexander; Eggert, Andreas; Ulaga, … - In: Industrial marketing management : the international … 41 (2012) 1, pp. 174-186
Persistent link: https://www.econbiz.de/10009830727