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The first decade: emerging issues of the twenty-first century in consumer marketing
Fortin, David; Uncles, Mark - In: The journal of consumer marketing 28 (2011) 7, pp. 472-476
Persistent link: https://www.econbiz.de/10009801720
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Patterns of Buyer Behavior: Regularities, Models, and Extensions
Uncles, Mark; Ehrenberg, Andrew; Hammond, Kathy - In: Marketing science : the marketing journal of the … 14 (1995) 3, pp. G71
Persistent link: https://www.econbiz.de/10006936054
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The Ombudsman: Reaping Benefits from Management Research: Lessons from the Forecasting Principles Project
Armstrong, J.Scott; Pagell, Ruth; Campanario, Juan Miguel; … - In: Interfaces : the INFORMS journal on the practice of … 33 (2003) 6, pp. 91-111
Persistent link: https://www.econbiz.de/10006250078
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Viewpoint: Securing competitive advantage through progressive staffing policies
Uncles, Mark - In: International journal of retail & distribution management 23 (1995) 7, pp. 4-6
Persistent link: https://www.econbiz.de/10006484775
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A taxonomy of differences between consumers for market segmentation
Bock, Timothy; Uncles, Mark - In: International journal of research in marketing : IJRM ; … 19 (2002) 3, pp. 215-224
Persistent link: https://www.econbiz.de/10006173798
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DO CUSTOMER LOYALTY PROGRAMS REALLY WORK?
Dowling, Grahame R.; Uncles, Mark - In: Sloan management review 38 (1997) 4, pp. 71-82
Persistent link: https://www.econbiz.de/10006313978
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Achieving Reach in a Multi-Media Environment: How a Marketer's First Step Provides the Direction for the Second
Romaniuk, Jenni; Beal, Virginia; Uncles, Mark - In: Journal of advertising research 53 (2013) 2, pp. 221-230
Persistent link: https://www.econbiz.de/10010145085
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Generalizing patterns of store-type patronage: an analysis across major Chinese cities
Uncles, Mark; Kwok, Simon - In: The international review of retail, distribution and … 18 (2008) 5, pp. 473-494
Persistent link: https://www.econbiz.de/10008153931
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Consumer knowledge of the world wide web: Conceptualization and measurement
Page, Kelly; Uncles, Mark - In: Psychology & marketing 21 (2004) 8, pp. 573-592
Persistent link: https://www.econbiz.de/10006963449
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Editorial - Market Orientation
Uncles, Mark - In: Australian journal of management 25 (2000) 2, pp. I
Persistent link: https://www.econbiz.de/10006982491