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Lutz, Richard J.
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ECONIS (ZBW)
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1
The Influence of Selective Attention and Inattention to Products on Subsequent Choice
Janiszewski, Chris
;
Kuo, Andrew
;
Tavassoli, Nader T
- In:
Journal of consumer research : JCR ; an …
39
(
2013
)
6
,
pp. 1258-1274
Persistent link: https://www.econbiz.de/10010101894
Saved in:
2
EXECUTIVE SUMMARY: FIRING UP YOUR NEURONS OF CHOICE
Janiszewski, Chris
;
Kuo, Andrew
;
Tavassoli, Nader T
- In:
Business strategy review
24
(
2013
)
2
,
pp. 78-78
Persistent link: https://www.econbiz.de/10010116338
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3
Children, Advertising, and Product Experiences: A Multimethod Inquiry
Moore, Elizabeth S.
;
Lutz, Richard J.
- In:
Journal of consumer research : JCR ; an …
27
(
2000
)
1
,
pp. 31-48
Persistent link: https://www.econbiz.de/10006662438
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4
Defining and Measuring Recreational Shopper Identity
Guiry, Michael
;
Mägi, Anne W.
;
Lutz, Richard J.
- In:
Journal of the Academy of Marketing Science
34
(
2006
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10006149204
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5
Passing the Torch: Intergenerational Influences as a Source of Brand Equity
Moore, Elizabeth S.
;
Wilkie, William L.
;
Lutz, Richard J.
- In:
Journal of marketing
66
(
2002
)
2
,
pp. 17-37
Persistent link: https://www.econbiz.de/10005943713
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6
MBA Issues. "Stories from the Front: What Is Happening in the MBA Revolution"
Lutz, Richard J.
- In:
Decision line
28
(
1997
)
3
,
pp. 19-20
Persistent link: https://www.econbiz.de/10008220021
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7
Doctoral Issues. "Improving Ph.D. Education through Planning and Incentives"
Lutz, Richard J.
- In:
Decision line
28
(
1997
)
3
,
pp. 16-18
Persistent link: https://www.econbiz.de/10008220022
Saved in:
8
Web users' perceptions of and attitudes toward online advertising formats
Burns, Kelli S.
;
Lutz, Richard J.
- In:
International journal of internet marketing and …
4
(
2007/08
)
4
,
pp. 281-301
Persistent link: https://www.econbiz.de/10009850595
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9
Broadening (and narrowing) the scope of brand relationships
Alba, Joseph W.
;
Lutz, Richard J.
- In:
Journal of consumer psychology : the official journal …
23
(
2013
)
2
,
pp. 265-268
Persistent link: https://www.econbiz.de/10010094823
Saved in:
10
Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions
Wagner, Tillmann
;
Lutz, Richard J.
;
Weitz, Barton A.
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 77-91
Persistent link: https://www.econbiz.de/10008328599
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