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Goal Seeker and Persuasion Sentry: How Consumer Targets Respond to Interpersonal Marketing Persuasion
Kirmani, Amna; Campbell, Margaret C. - In: Journal of consumer research : JCR ; an … 31 (2004) 3, pp. 573-582
Persistent link: https://www.econbiz.de/10006645062
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Brand Familiarity and Advertising Repetition Effects
Campbell, Margaret C.; Keller, Kevin Lane - In: Journal of consumer research : JCR ; an … 30 (2003) 2, pp. 292-304
Persistent link: https://www.econbiz.de/10006649527
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The Moderating Effect of Perceived Risk on Consumers' Evaluations of Product Incongruity: Preference for the Norm
Campbell, Margaret C.; Goodstein, Ronald C. - In: Journal of consumer research : JCR ; an … 28 (2001) 3, pp. 439-449
Persistent link: https://www.econbiz.de/10006656186
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Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent
Campbell, Margaret C.; Kirmani, Amna - In: Journal of consumer research : JCR ; an … 27 (2000) 1, pp. 69-83
Persistent link: https://www.econbiz.de/10006662436
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Perceptions of Price Unfairness: Antecedents and Consequences
Campbell, Margaret C. - In: Journal of marketing research : JMR 36 (1999) 2, pp. 187-199
Persistent link: https://www.econbiz.de/10006666717
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Can disclosures lead consumers to resist covert persuasion? The important roles of disclosure timing and type of response
Campbell, Margaret C.; Mohr, Gina S.; Verlegh, Peeter W.J. - In: Journal of consumer psychology : the official journal … 23 (2013) 4, pp. 483-495
Persistent link: https://www.econbiz.de/10010181346
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"Says Who?!" How the Source of Price Information and Affect Influence Perceived Price (Un)fairness
Campbell, Margaret C. - In: Journal of marketing research : JMR 44 (2007) 2, pp. 261-271
Persistent link: https://www.econbiz.de/10007719280