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Romaniuk, Jenni
29
Bogomolova, Svetlana
5
Faulkner, Margaret
4
Nenycz-Thiel, Magda
3
Beal, Virginia
2
Corkindale, David R.
2
Gaillard, Elise
2
Kennedy, Rachel
2
Sharp, Byron
2
Winchester, Maxwell
2
Aitken, Robert
1
Avis, Mark
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Dall'Olmo Riley, Francesca
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Journal of advertising research
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6
International journal of market research : JMRS ; the journal of the Market Research Society
5
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3
Technological forecasting & social change : an international journal
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European journal of marketing : EJM
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Industrial marketing management : the international journal for industrial and high-tech firms
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OLC EcoSci
ECONIS (ZBW)
89
Other ZBW resources
14
BASE
7
RePEc
5
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1
A new tool for pre-testing direct mail
Faulkner, Margaret
;
Kennedy, Rachel
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
3
,
pp. 469-490
Persistent link: https://www.econbiz.de/10008210220
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2
A new tool for pre-testing direct mail
Faulkner, Margaret
;
Kennedy, Rachel
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
4
,
pp. 469-490
Persistent link: https://www.econbiz.de/10008210779
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3
Are experts better than potential users in predicting the uptake of an innovation? Extending the use of the Juster Scale
Faulkner, Margaret
;
Corkindale, David R.
- In:
Technological forecasting & social change : an …
76
(
2009
)
7
,
pp. 910-917
Persistent link: https://www.econbiz.de/10008899006
Saved in:
4
Are experts better than potential users in predicting the uptake of an innovation? Extending the use of the Juster Scale
Faulkner, Margaret
;
Corkindale, David R.
- In:
Technological forecasting & social change : an …
76
(
2009
)
7
,
pp. 910-916
Persistent link: https://www.econbiz.de/10008283461
Saved in:
5
Comparing methods of measuring brand personality traits
Romaniuk, Jenni
- In:
Journal of marketing theory and practice
16
(
2008
)
2
,
pp. 153-161
Persistent link: https://www.econbiz.de/10009884894
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6
Evaluating advertising effects on brand perceptions: Incorporating prior knowledge
Romaniuk, Jenni
;
Nicholls, Emma
- In:
International journal of market research : JMRS ; the …
48
(
2006
)
2
,
pp. 179-192
Persistent link: https://www.econbiz.de/10006691002
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7
Building the Destination Brand: An Empirical Comparison of Two Approaches
Trembath, Richard
;
Romaniuk, Jenni
;
Lockshin, Larry
- In:
Journal of travel and tourism marketing
28
(
2011
)
8
,
pp. 804-817
Persistent link: https://www.econbiz.de/10009798808
Saved in:
8
SPECIAL REPORT The ARF 360 Model: Update to a Human-Centric Approach
Romaniuk, Jenni
;
Gugel, Craig
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 334-334
Persistent link: https://www.econbiz.de/10008710821
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9
Positive and negative brand beliefs and brand defection-uptake
Winchester, Maxwell
;
Romaniuk, Jenni
;
Bogomolova, Svetlana
- In:
European journal of marketing : EJM
42
(
2008
)
5
,
pp. 553-570
Persistent link: https://www.econbiz.de/10008057920
Saved in:
10
Brand equity of defectors and never boughts in a business financial market
Bogomolova, Svetlana
;
Romaniuk, Jenni
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1261-1269
Persistent link: https://www.econbiz.de/10009794115
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