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The dual role of informational social influence: Implications for marketing management
Rosen, Dennis L.; Olshavsky, Richard W. - In: Journal of Business Research 15 (1987) 2, pp. 123-144
Persistent link: https://www.econbiz.de/10005477761
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Conditions and Consequences of Spontaneous Inference Generation: A Concurrent Protocol Approach
Lee, Dong Hwan; Olshavsky, Richard W. - In: Organizational Behavior and Human Decision Processes 61 (1995) 2, pp. 177-189
Persistent link: https://www.econbiz.de/10005431037
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Marketing's cigarette scar
Olshavsky, Richard W. - In: Business Horizons 21 (1978) 3, pp. 46-51
Persistent link: https://www.econbiz.de/10005438784
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Consumers' use of alternative information sources in inference generation: A replication study
Lee, Dong Hwan; Olshavsky, Richard W. - In: Journal of Business Research 39 (1997) 3, pp. 257-269
Persistent link: https://www.econbiz.de/10005465456
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Information processing analysis of a stochastic model of brand choice
Dominguez, Luis; Olshavsky, Richard W. - In: Journal of Business Research 9 (1981) 1, pp. 39-48
Persistent link: https://www.econbiz.de/10005466158
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The price-choice relationship: A contingent processing approach
Olshavsky, Richard W.; Aylesworth, Andrew B.; Kempf, … - In: Journal of Business Research 33 (1995) 3, pp. 207-218
Persistent link: https://www.econbiz.de/10005473405
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Japan's success: Luck or skill?
Near, Janet P.; Olshavsky, Richard W. - In: Business Horizons 28 (1985) 6, pp. 15-22
Persistent link: https://www.econbiz.de/10005333110