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Value merchants : demonstrating and documenting superior value in business markets
Anderson, James C.; Kumar, Nirmalya; Narus, James A. - 2007
Persistent link: https://www.econbiz.de/10004891439
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Business market management : understanding, creating, and delivering value
Anderson, James C.; Narus, James A. - 1999
Persistent link: https://www.econbiz.de/10004592732
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Business market management : understanding, creating, and delivering value
Anderson, James C.; Narus, James A.; Narayandas, Das - 2009 - 3. ed., Pearson Internat. ed.
Persistent link: https://www.econbiz.de/10004925270
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Conducting interorganizational research in marketing using key informants
Kumar, Nirmalya; Stern, Louis W.; Anderson, James C. - 1992
Persistent link: https://www.econbiz.de/10004147261