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Les marques, capital de l'entreprise : les chemins de la reconquête
Kapferer, Jean-Noël - 1996 - 2. éd., 3. tir.
Persistent link: https://www.econbiz.de/10004315982
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Strategic brand management : creating and stustaining brand equity long term
Kapferer, Jean-Noël - 1997 - 2. ed.
Persistent link: https://www.econbiz.de/10004343325
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Les marques, capital de l'entreprise : créer et développer des marques fortes
Kapferer, Jean-Noël - 2007 - 4. éd.
Persistent link: https://www.econbiz.de/10004908999
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(Re)inventing the brand : can top brands survive the new market realities?
Kapferer, Jean-Noël - 2001 - Repr.
Persistent link: https://www.econbiz.de/10004720584
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The new strategic brand management : creating and sustaining brand equity long term
Kapferer, Jean-Noël - 2008 - 4. ed.
Persistent link: https://www.econbiz.de/10004897243
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FAQ, la marque : la marque en question: réponses d'un spécialiste
Kapferer, Jean-Noël - 2006
Persistent link: https://www.econbiz.de/10004865096
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Les marques à l'épreuve de la pratique
Kapferer, Jean-Noël - 2002 - 2. éd.
Persistent link: https://www.econbiz.de/10004775507
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Ce qui va changer les marques
Kapferer, Jean-Noël - 2002
Persistent link: https://www.econbiz.de/10004775606
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The new strategic brand management : creating and sustaining brand equity long term
Kapferer, Jean-Noël - 2004 - 3. ed.
Persistent link: https://www.econbiz.de/10004799811
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Les marques, capital de l'entreprise
Kapferer, Jean-Noël - 1991
Persistent link: https://www.econbiz.de/10004106868