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Applications of the sciences in marketing management
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing Science Institute, U.S. Department of Agriculture, Working Paper, P-51-1
1
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ECONIS (ZBW)
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Marketing performance : a conceptual framework ; MSI-USDA Study Group on Marketing Performance ; Summary report
Wind, Yoram
;
Douglas, Susan P.
-
1968
-
Rev
Persistent link: https://www.econbiz.de/10003012466
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2
Marketing applications of the analytic hierarchy process
Wind, Yoram
;
Saaty, Thomas L.
- In:
Management science : journal of the Institute for …
26
(
1980
)
7
,
pp. 641-658
Persistent link: https://www.econbiz.de/10003667404
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3
Planning and problem solving in marketing
Alderson, Wroe
;
Green, Paul E.
-
1964
-
1. print
Persistent link: https://www.econbiz.de/10000608375
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4
Experimental methods and simulation models in marketing management
Kotler, Philip
;
Green, Paul E.
;
FitzRoy, Peter T.
- In:
Applications of the sciences in marketing management
,
(pp. 269-453)
.
1968
Persistent link: https://www.econbiz.de/10002239060
Saved in:
5
Methoden und Techniken der Marketingforschung
Green, Paul E.
;
Tull, Donald S.
-
1982
-
4. Auflage
Persistent link: https://www.econbiz.de/10010518532
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