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Absolute versus relative sales failure
Johnson, Jeff S.; Friend, Scott B.; Rutherford, Brian N.; … - In: Journal of business research : JBR 69 (2016) 2, pp. 596-603
Persistent link: https://www.econbiz.de/10011436002
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A cross-national survey of consumer attitudes towards marketing practices, consumerism, and government regulations
Barksdale, Hiram C. - In: The Columbia journal of world business : publ. … 17 (1982) 2, pp. 71-86
Persistent link: https://www.econbiz.de/10001877711
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The marketing concept in the U.S. and the USSR : an historical analysis
Barksdale, Hiram C. - In: Journal of the Academy of Marketing Science 6 (1978) 4, pp. 258-277
Persistent link: https://www.econbiz.de/10001877776
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A spectral analysis of the interaction between inventories and sales of merchant wholesalers
Barksdale, Hiram C.; Hilliard, Jimmy E. - In: Decision sciences : DS 6 (1975), pp. 307-323
Persistent link: https://www.econbiz.de/10001877805
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Toward a conceptual framework for comparative marketing
Barksdale, Hiram C.; Anderson, L. McTier - In: Comparative marketing systems, (pp. 17-33). 1984
Persistent link: https://www.econbiz.de/10001877815
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Marketing, consumerism, and government : a comparison of American and Canadian attitudes
Barnhill, J. A.; Barksdale, Hiram C.; Perreault jr., … - In: Journal of contemporary business 10 (1981) /4p59-80
Persistent link: https://www.econbiz.de/10001869267
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Stages of the international industrial sales process
Rutherford, Brian N.; Matthews, Ryan L. - In: The journal of business & industrial marketing 39 (2024) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10014472699
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Editorial: relational disruptions in sales and sales management
Rutherford, Brian N.; Hartmann, Nathaniel; Anaza, Nwamaka; … - In: The journal of business & industrial marketing 39 (2024) 4, pp. 669-672
Persistent link: https://www.econbiz.de/10015080003