Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The long side of the market an...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
Theorie
40
Theory
40
Consumer behaviour
19
Konsumentenverhalten
19
USA
14
United States
14
Data protection
11
Datenschutz
11
Werbung
8
Agency theory
7
Prinzipal-Agent-Theorie
7
Asymmetric information
6
Asymmetrische Information
6
Internet marketing
6
Online-Marketing
6
Advertising effects
5
Agriculture
5
Competition
5
Contract theory
5
Landwirtschaft
5
Marketing management
5
Marketingmanagement
5
Preismanagement
5
Pricing strategy
5
Vertragstheorie
5
Werbewirkung
5
Information
4
Privacy
4
Voting behaviour
4
Wahlverhalten
4
anonymity
4
price discrimination
4
Anreiz
3
Bibliometrics
3
Bibliometrie
3
Contract
3
Dynamic game
3
Dynamisches Spiel
3
E-commerce
3
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Aufsatz im Buch
2
Book section
2
Language
All
English
8
Author
All
Taylor, Charles Robert
8
Okazaki, Shintaro
3
Borenstein, Benjamin E.
1
Costello, John P.
1
Mueller, Barbara
1
Schirmer, Nadine Andrea
1
Schwaiger, Manfred
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
International advertising and communication : current insights and empirical findings
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of strategic marketing
1
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Measuring soft-sell versus hard-sell advertising appeals
Okazaki, Shintaro
;
Mueller, Barbara
;
Taylor, Charles Robert
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 5-20
Persistent link: https://www.econbiz.de/10003986759
Saved in:
2
Editorial: Hot topics in advertising research
Taylor, Charles Robert
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10009722526
Saved in:
3
Editorial: Back to the future : some topics we should not forget about in advertising research
Taylor, Charles Robert
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 699-702
Persistent link: https://www.econbiz.de/10009674976
Saved in:
4
Editorial: the advertising literature and the role of the International journal of Advertising
Taylor, Charles Robert
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 179-182
Persistent link: https://www.econbiz.de/10009758010
Saved in:
5
Towards an understanding advertising standardisation in the European Union : a theoretical framework and research propositions
Okazaki, Shintaro
;
Taylor, Charles Robert
- In:
International advertising and communication : current …
,
(pp. 439-454)
.
2006
Persistent link: https://www.econbiz.de/10003378205
Saved in:
6
Antecedents and consequences of advertising standardisation : a conceptual model and research propositions
Okazaki, Shintaro
;
Taylor, Charles Robert
- In:
Advertising and communication : proceedings 4th …
,
(pp. 145-152)
.
2005
Persistent link: https://www.econbiz.de/10003353727
Saved in:
7
Consumer response to disclosures in digitally retouched advertisements
Schirmer, Nadine Andrea
;
Schwaiger, Manfred
;
Taylor, …
- In:
Journal of public policy & marketing : JPP & M ; an …
37
(
2018
)
1
,
pp. 131-141
Persistent link: https://www.econbiz.de/10012016481
Saved in:
8
The effects of targeted digital advertising on consumer welfare
Borenstein, Benjamin E.
;
Taylor, Charles Robert
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 317-332
Persistent link: https://www.econbiz.de/10014553255
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
