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International journal of advertising : the quarterly review of marketing communications
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
International advertising and communication : current insights and empirical findings
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ECONIS (ZBW)
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Measuring soft-sell versus hard-sell advertising appeals
Okazaki, Shintaro
;
Mueller, Barbara
;
Taylor, Charles Robert
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 5-20
Persistent link: https://www.econbiz.de/10003986759
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2
Editorial: Hot topics in advertising research
Taylor, Charles Robert
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10009722526
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3
Editorial: Back to the future : some topics we should not forget about in advertising research
Taylor, Charles Robert
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 699-702
Persistent link: https://www.econbiz.de/10009674976
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4
Editorial: the advertising literature and the role of the International journal of Advertising
Taylor, Charles Robert
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 179-182
Persistent link: https://www.econbiz.de/10009758010
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5
Towards an understanding advertising standardisation in the European Union : a theoretical framework and research propositions
Okazaki, Shintaro
;
Taylor, Charles Robert
- In:
International advertising and communication : current …
,
(pp. 439-454)
.
2006
Persistent link: https://www.econbiz.de/10003378205
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6
Antecedents and consequences of advertising standardisation : a conceptual model and research propositions
Okazaki, Shintaro
;
Taylor, Charles Robert
- In:
Advertising and communication : proceedings 4th …
,
(pp. 145-152)
.
2005
Persistent link: https://www.econbiz.de/10003353727
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7
Consumer response to disclosures in digitally retouched advertisements
Schirmer, Nadine Andrea
;
Schwaiger, Manfred
;
Taylor, …
- In:
Journal of public policy & marketing : JPP & M ; an …
37
(
2018
)
1
,
pp. 131-141
Persistent link: https://www.econbiz.de/10012016481
Saved in:
8
The effects of targeted digital advertising on consumer welfare
Borenstein, Benjamin E.
;
Taylor, Charles Robert
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 317-332
Persistent link: https://www.econbiz.de/10014553255
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