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US retirement financial services advertising's financial information provisions, communication strategies and judgmental heuristic cues

Lee, Taejun; Haley, Eric; Yun, Tai Woong; Chung, Wonjun - In: Journal of consumer affairs : official publication of … 45 (2011) 3, pp. 391-418

Persistent link: https://www.econbiz.de/10009531742

The role of creative strategy, ad disclosure and regulatory focus in investors' decision making : an experimental investigation

Lee, Taejun; Yun, TaiWoong; Han, Kwang Seok - In: Journal of financial services marketing : JFSM 18 (2013) 3, pp. 158-176

Persistent link: https://www.econbiz.de/10010188531

Adherence of retirement mutual fund providers to the Securities and Exchange Commission (SEC)'s advertising guidance : provision and readability of advertising disclosure

Lee, Taejun; Chung, Wonjun; Haley, Eric - In: Journal of consumer policy : consumer issues in law, … 34 (2011) 4, pp. 455-474

Persistent link: https://www.econbiz.de/10009349991

Effects of ethnic identity on perceived advertisers’ motives in values advocacy advertising

Lee, Yoon J.; Liu, Yung-i; Lee, Taejun - In: Journal of promotion management : JPM 19 (2013) 5, pp. 583-604

Persistent link: https://www.econbiz.de/10010233275

A strategic response to the financial crisis : an empirical analysis of financial services advertising before and during the financial crisis

Lee, Taejun; Chung, Wonjun; Taylor, Ronald E. - In: The journal of services marketing 25 (2011) 3, pp. 150-164

Persistent link: https://www.econbiz.de/10009230977

Effects of mutual fund advertising disclosures on investor information processing and decision-making

(David) Lee, Taejun; Yun, TaiWoong; Haley, Eric - In: Journal of Services Marketing 27 (2013) 2, pp. 104-117

Purpose – This research aims to examine the effects of financial services advertising disclosures by pairing a content analysis documenting how mandatory financial disclosures are presented in mutual fund advertisements with a between-subjects experiment assessing whether inclusion of the...

Persistent link: https://www.econbiz.de/10014905420