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Advertising
Consumer behaviour
37
Konsumentenverhalten
36
Sponsoring
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Sponsorship
15
Sportmarketing
14
Sports marketing
14
Deutschland
13
Werbewirkung
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Advertising effects
12
Germany
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Beziehungsmarketing
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Professional sports
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Relationship marketing
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Brand management
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Markenführung
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Brand image
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Markenimage
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Motorsport
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Niche marketing strategy
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Nischenstrategie
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Competition
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Distance selling
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Distanzhandel
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Online-Marketing
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Sport
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Cobbs, Joe
3
Jensen, Jonathan A.
2
Esch, Franz-Rudolf
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Falk, Tomas
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Groza, Mark D.
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Lammert, Florenz
1
Neudecker, Niels
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Nichols, Bridget Satinover
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Raska, David
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Schaefers, Tobias
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Schäfers, Tobias
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Journal of global marketing
1
Psychology & marketing
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The journal of consumer marketing
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ECONIS (ZBW)
5
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1
Understanding trust in advertising
Lammert, Florenz
-
2018
Persistent link: https://www.econbiz.de/10011917967
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2
Message reframing in advertising
Neudecker, Niels
;
Esch, Franz-Rudolf
;
Schaefers, Tobias
; …
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 946-957
Persistent link: https://www.econbiz.de/10010460839
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3
The niche portfolio strategy to global expansion : the influence of market resources on demand for formula one racing
Jensen, Jonathan A.
;
Cobbs, Joe
;
Groza, Mark D.
- In:
Journal of global marketing
27
(
2014
)
4
,
pp. 247-261
Persistent link: https://www.econbiz.de/10010408313
Saved in:
4
The effects of second screen use on sponsor brand awareness : a dual coding theory perspective
Jensen, Jonathan A.
;
Walsh, Patrick
;
Cobbs, Joe
; …
- In:
The journal of consumer marketing
32
(
2015
)
2
,
pp. 71-84
Persistent link: https://www.econbiz.de/10011300136
Saved in:
5
Featuring the hometown team in cause-related sports marketing : a cautionary tale for league-wide advertising campaigns
Nichols, Bridget Satinover
;
Cobbs, Joe
;
Raska, David
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
4
,
pp. 212-226
Persistent link: https://www.econbiz.de/10011635483
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