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Culture is in the eye of the beholder : using metaphoric representations of cultural values to enhance consumer digital engagement
Yuliani Suseno; Nguyen, Doan T. - In: Journal of strategic marketing 31 (2023) 2, pp. 321-342
Persistent link: https://www.econbiz.de/10014303214
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Repetition variation strategies for narrative advertising
Chang, Chingching - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 51-65
Persistent link: https://www.econbiz.de/10003892009
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Feeling ambivalent about going green : implications for green advertising processing
Chang, Chingching - In: Journal of advertising : official publication of the … 40 (2011) 4, pp. 19-31
Persistent link: https://www.econbiz.de/10009491980
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The influence of editorial liking and editorial-induced affect on evaluations of subsequent ads : individual differences as moderators
Chang, Chingching - In: Journal of advertising : official publication of the … 40 (2011) 3, pp. 45-58
Persistent link: https://www.econbiz.de/10009302701
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The effectiveness of advertising that leverages sponsorship and cause-related marketing : a contingency model
Chang, Chingching - In: International journal of advertising : the quarterly … 31 (2012) 2, pp. 317-338
Persistent link: https://www.econbiz.de/10009744451
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Effectiveness of consensus information in advertising : the moderating roles of situational factors and individual differences
Chang, Chingching - In: Journal of business and psychology 27 (2012) 4, pp. 483-494
Persistent link: https://www.econbiz.de/10009692024
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Message framing and interpersonal orientation at cultural and individual levels : involvement as a moderator
Chang, Chingching - In: International journal of advertising : the quarterly … 29 (2010) 5, pp. 765-794
Persistent link: https://www.econbiz.de/10008758523
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Narrative advertisements and narrative processing
Chang, Chingching - In: Advertising theory, (pp. 241-254). 2012
Persistent link: https://www.econbiz.de/10009524163
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"Being hooked" by editorial content : the implications for processing narrative advertising
Chang, Chingching - In: Journal of advertising : official publication of the … 38 (2009) 1, pp. 21-33
Persistent link: https://www.econbiz.de/10003833323
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The effectiveness of using a global look in an Asian market
Chang, Chingching - In: Journal of advertising research 48 (2008) 2, pp. 199-214
Persistent link: https://www.econbiz.de/10003742654