Narrow search
Showing 1 - 6 of 6
Cover Image
How mobile users respond to pre-roll skippable advertising differently than personal computer (PC) users : an analysis of individual-level clickstream data
Kim, Su Jung; Lee, Mi Hyun; Hong, Juwon; Park, Sungho - In: International journal of advertising : the review of … 42 (2023) 4, pp. 713-739
Persistent link: https://www.econbiz.de/10014296406
Cover Image
Understanding consumers' visual attention in mobile advertisements : an ambulatory eye-tracking study with machine learning techniques
Xie, Wen; Lee, Mi Hyun; Chen, Ming; Han, Zhu - In: Journal of advertising 53 (2024) 3, pp. 397-415
Persistent link: https://www.econbiz.de/10014575291
Cover Image
From purchasing exposure to fostering engagement : brand-consumer experiences in the emerging computational advertising landscape
Araujo, Theo; Copulsky, Jonathan R.; Hayes, Jameson L.; … - In: Journal of advertising 49 (2020) 4, pp. 428-445
Persistent link: https://www.econbiz.de/10012313117
Cover Image
Automatically detecting image-text mismatch on instagram with deep learning
Ha, Yui; Park, Kunwoo; Kim, Su Jung; Joo, Jungseock; … - In: Journal of advertising 50 (2021) 1, pp. 52-62
Persistent link: https://www.econbiz.de/10012483693
Cover Image
Bypassing performance optimizers of real time bidding systems in display ad valuation
Christopher, Ranjit M.; Park, Sungho; Han, Sang Pil; … - In: Information systems research : ISR 33 (2022) 2, pp. 399-412
Persistent link: https://www.econbiz.de/10013362775
Cover Image
Effect of media context on avoidance of skippable pre-roll ads in online video platform : a mental accounting of time perspective
Kim, Hyungjin Lukas; Kim, Young-gul; Yoon, Sang-Hyeak; … - In: Journal of business research : JBR 164 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014304040