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Advertising
Consumer behaviour
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Beziehungsmarketing
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Relationship marketing
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Brand image
15
Markenimage
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Brand management
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Markenführung
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Customer satisfaction
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Dienstleistungsqualität
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Sreejesh, S.
7
Ghosh, Tathagata
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Paul, Justin
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Sahoo, Debajani
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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European journal of marketing
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Journal of advertising research
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
2
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh K.
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
3
The effects of context congruence on ad persuasiveness in e-magazines : it serves my motive, and I distinguish the advertisement
Telang, Achyut
;
Sahoo, Debajani
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 303-317
Persistent link: https://www.econbiz.de/10012656832
Saved in:
4
Winning the ad battle : exploring the influence of subtle design elements and gaming platform on consumer attention and brand memory in in-game advertising
Sreejesh, S.
;
Ghosh, Tathagata
- In:
Australasian marketing journal : AMJ ; official journal …
33
(
2025
)
1
,
pp. 35-46
Persistent link: https://www.econbiz.de/10015327206
Saved in:
5
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
6
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh K.
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
7
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh K.
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
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