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Gendering conversational humor in advertising : an evolutionary explanation of the effects of spontaneous versus canned humor

Ivanov, Lachezar; Eisend, Martin; Bayón, Tomás - In: International journal of advertising : the review of … 38 (2019) 7, pp. 979-999

Persistent link: https://www.econbiz.de/10012200363

Targeted online advertising : using reciprocity appeals to increase acceptance among users of free web services

Schumann, Jan Hendrik; Wangenheim, Florian von; Groene, … - In: Journal of marketing 78 (2014) 1, pp. 59-75

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Finding the right words : the influence of keyword characteristics on performance of paid search campaigns

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How to use multichannel behavior to predict online conversions : behavior patterns across online channels inform strategies for turning users into paying customers

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Targeted Online Advertising : Using Reciprocity Appeals to Increase Acceptance Among Users of Free Web Services

Schumann, Jan Hendrik; Wangenheim, Florian von; Groene, … - 2014

The Internet is dominated by free web services that depend on advertising revenues and need powerful marketing tools to support their business models. Targeted online advertising enables websites to increase their advertising revenues by selectively displaying advertisements according to...

Persistent link: https://www.econbiz.de/10014151933