Narrow search
Showing 1 - 7 of 7
Cover Image
Investigating the portrayal and influence of sustainability claims in an environmental advertising context
Cummins, Shannon; Reilly, Timothy M.; Carlson, Les; … - In: Journal of macromarketing : examining the interactions … 34 (2014) 3, pp. 332-348
Persistent link: https://www.econbiz.de/10010402635
Cover Image
Understanding the viability of three types of approach of advertising in emerging markets
Srivastava, R. K.; Dorsch, Michael J. - In: Journal of marketing communications 26 (2020) 8, pp. 799-812
Persistent link: https://www.econbiz.de/10012314019
Cover Image
The moderating role of religiosity on nonprofit advertising
Hopkins, Christopher D.; Shanahan, Kevin J.; Raymond, … - In: Journal of business research : JBR 67 (2014) 2, pp. 23-31
Persistent link: https://www.econbiz.de/10010237687
Cover Image
The unintended consequences of using "posers" in nonprofit public service announcements and proposed self-regulatory disclosure solutions
Shanahan, Kevin J.; Hopkins, Christopher D.; Carlson, Les - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 2, pp. 219-231
Persistent link: https://www.econbiz.de/10008759844
Cover Image
The efficacy of the use of implicature and actor portrayal labels by non-profits in anti-smoking print advertisements
Shanahan, Kevin J.; Hopkins, Christopher D.; Carlson, Les - In: Journal of current issues and research in advertising : … 30 (2008) 2, pp. 65-78
Persistent link: https://www.econbiz.de/10003807886
Cover Image
Can consumers recognize misleading advertising content in a media rich online environment?
Mitra, Anu; Raymond, Mary Anne; Hopkins, Christopher D. - In: Psychology & marketing 25 (2008) 7, pp. 655-674
Persistent link: https://www.econbiz.de/10003748354
Cover Image
Product-flyer location and type of product categories in retailing
Woo, Hongjoo; Chung, Angie; Richey, Robert Glenn <Jr.>; … - In: Journal of business research : JBR 138 (2022), pp. 146-160
Persistent link: https://www.econbiz.de/10013197781