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~subject:"Advertising effects"
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Advertising effects
Marketing
35
Theory
35
Theorie
34
Consumer behaviour
33
Konsumentenverhalten
33
Marktforschung
19
Beziehungsmarketing
18
Relationship marketing
18
Market research
15
Marketing management
12
Marketing theory
12
Marketingmanagement
12
Marketingtheorie
12
Werbewirkung
12
Absatz
10
Deutschland
9
Economic model
9
Lieferantenmanagement
9
Supplier relationship management
9
Werbung
9
Wirtschaftsmodell
9
Advertising
8
Customer satisfaction
8
Kundenzufriedenheit
8
Niederlande
8
Pharmaceuticals
8
Preismanagement
8
Pricing strategy
8
Sales promotion
8
Verkaufsförderung
8
Arzneimittel
7
Brand management
7
Customer integration
7
Entscheidung
7
Firm performance
7
Innovation
7
Kundenintegration
7
Markenführung
7
Netherlands
7
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2
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10
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9
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9
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1
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English
12
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Leeflang, Peter
11
Wieringa, Jaap E.
4
Bijmolt, Tammo H. A.
3
Dekimpe, Marnik G.
3
Deleersnyder, Barbara
3
Osinga, Ernst C.
2
Steenkamp, Jan-Benedict E. M.
2
Doorn, Jenny van
1
Drechsler, Salome
1
Gensler, Sonja
1
Hoekstra, Janita Cornelia
1
Hunneman, Auke
1
Klapper, Daniel
1
Kremer, Sara T. M.
1
Natter, Martin
1
Ruiz Conde, Enar
1
Srinivasan, Shuba
1
Steenkamp, Jan‐Benedict EM
1
Stern, Philip
1
Vries, Lisette de
1
Zenetti, German
1
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Journal of marketing
2
Applied economics
1
ERIM report series research in management
1
European journal of marketing : EJM
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
International journal of electronic commerce : IJEC
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
Marketing : journal of research and management
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
12
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1
The role of national culture in advertising's sensitivity to business cycles : an investigation across continents
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
Journal of marketing research : JMR
46
(
2009
)
5
,
pp. 623-636
Persistent link: https://www.econbiz.de/10003896216
Saved in:
2
Modeling the effects of promotional efforts on aggregate pharmaceutical demand : what we know and challenges for the future
Wieringa, Jaap E.
;
Osinga, Ernst C.
;
Ruiz Conde, Enar
; …
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 591-628)
.
2014
Persistent link: https://www.econbiz.de/10010353471
Saved in:
3
Search engine advertising effectiveness in a multimedia campaign
Zenetti, German
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
Saved in:
4
Modelling the effects of promotion expenditures on sales of pharmaceuticals
Wieringa, Jaap E.
;
Leeflang, Peter
- In:
Applied economics
45
(
2013
)
22/24
,
pp. 3389-3399
Persistent link: https://www.econbiz.de/10010345405
Saved in:
5
Why do firms invest in consumer advertising with limited sales response? : a shareholder perspective
Osinga, Ernst C.
;
Leeflang, Peter
;
Srinivasan, Shuba
; …
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10008840467
Saved in:
6
Generalizations on the effectiveness of pharmaceutical promotional expenditures
Kremer, Sara T. M.
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 234-246
Persistent link: https://www.econbiz.de/10003793491
Saved in:
7
The role of national culture in advertising's sensitivity to business cycles : an investigation across all continents
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
-
2007
Persistent link: https://www.econbiz.de/10003651669
Saved in:
8
Effects of traditional advertising and social messages on brand-building metrics and customer acquisition
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011749812
Saved in:
9
Multi-unit price promotions and their impact on purchase decisions and sales
Drechsler, Salome
;
Leeflang, Peter
;
Bijmolt, Tammo H. A.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1049-1074
Persistent link: https://www.econbiz.de/10011708832
Saved in:
10
Modeling market response : trends and developments
Leeflang, Peter
;
Hunneman, Auke
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 71-80
Persistent link: https://www.econbiz.de/10003976434
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