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"Seeing" the social roles of brands : how physical positioning influences brand evaluation

Huang, Xun Irene; Li, Xiuping; Zhang, Meng - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 509-514

Persistent link: https://www.econbiz.de/10010210165

Fostering consumer engagement during an omnipresent victim crisis : understanding the role of values in pandemic-themed advertising

Lou, Chen; Zhou, Xuan; Huang, Xun Irene; Qiu, Chen; … - In: International journal of advertising : the review of … 42 (2023) 5, pp. 890-915

Persistent link: https://www.econbiz.de/10014296437

Transcendent brand activism advertising : explicating the roles of color and message framing in advertising effectiveness

Zhou, Xuan; Lou, Chen; Huang, Xun Irene - In: Journal of advertising 53 (2024) 2, pp. 183-199

Persistent link: https://www.econbiz.de/10014575219

Puffery in advertisements : the effects of media context, communication norms, and consumer knowledge

Xu, Alison Jing; Wyer, Robert S. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 2, pp. 329-343

Persistent link: https://www.econbiz.de/10003997862

Physical proximity increases persuasive effectiveness through visual imagery

Jia, Yanli; Huang, Yunhui; Wyer, Robert S.; Shen, Hao - In: Journal of consumer psychology : JCP : the official … 27 (2017) 4, pp. 435-447

Persistent link: https://www.econbiz.de/10011789695

The effects of endorsers' facial expressions on status perceptions and purchase intentions

Chen, Yunqing; Wyer, Robert S. - In: International journal of research in marketing : IJRM ; … 37 (2020) 2, pp. 371-385

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Physical Proximity Increases Persuasive Effectiveness Through Visual Imagery

Jia, Yanli - 2017

Six experiments converged on the conclusion that consumers' physical distance from the verbal description of an event or a product can influence their beliefs in its implications. For example, participants' proximity to information about the likelihood of surviving an airline crash can influence...

Persistent link: https://www.econbiz.de/10012952623

Message framing and regulatory focus effects on destination image formation

Zhang, Meng; Zhang, Guang-yu; Gursoy, Dogan; Fu, Xiao-rong - In: Tourism management : research, policies, practice 69 (2018), pp. 397-407

Persistent link: https://www.econbiz.de/10011903546

Visual metaphors and white space : how the visual rhetorical language in advertising influences consumer responses to paradox brands

Huang, Xiaozhi; Wei, Meiting; Cao, Xin - In: Journal of retailing and consumer services 81 (2024), pp. 1-11

Persistent link: https://www.econbiz.de/10015117774