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Advertising effects
Consumer behaviour
107,302
Konsumentenverhalten
104,858
Relationship marketing
31,700
Beziehungsmarketing
31,041
Service quality
24,434
Dienstleistungsqualität
23,687
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21,214
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Theorie
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19,684
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17,236
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15,640
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10,561
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10,498
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9,785
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9,494
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8,976
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8,973
Brand image
8,851
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Markenimage
8,788
Experiment
7,605
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7,469
Markenartikel
7,325
Brand
7,320
United States
7,068
Corporate reputation
6,800
Electronic Commerce
6,766
Firmenimage
6,712
Online-Marketing
6,668
Internet marketing
6,653
E-commerce
6,564
Einzelhandel
5,907
Retail trade
5,861
Marketingmanagement
5,670
Marketing management
5,648
Emotion
5,359
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Septianto, Felix
31
Gierl, Heribert
26
Pelsmacker, Patrick de
26
Dens, Nathalie
19
Diehl, Sandra
18
Reijmersdal, Eva A. van
18
Yoon, Sukki
17
Hudders, Liselot
16
Eisend, Martin
15
Huber, Frank
15
Matthes, Jörg
15
Pauwels, Koen
14
Boerman, Sophie C.
13
Esch, Franz-Rudolf
13
Stafford, Marla Royne
13
Taylor, Charles Raymond
13
Torres, Ivonne M.
13
Dahlén, Micael
12
Yoon, Hye Jin
12
Bellman, Steven
11
Choi, Yung Kyun
11
Mattila, Anna S.
11
Muehling, Darrel D.
11
Naderer, Brigitte
11
Smit, Edith G.
11
Wu, Linwan
11
Chan, Kara
10
Evans, Nathaniel J.
10
Ilicic, Jasmina
10
Jerath, Kinshuk
10
Kim, Kacy K.
10
Rosengren, Sara
10
Rozendaal, Esther
10
Sahni, Navdeep S.
10
Sreejesh, S.
10
Zúñiga, Miguel Ángel
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Bae, Mikyeung
9
Bauer, Hans H.
9
Bigné Alcañiz, J. Enrique
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Cauberghe, Veroline
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Shaker Verlag
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Technische Universität Braunschweig
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American association of Advertising Agencies
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Arbeitsgemeinschaft Media-Analyse
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Association of National Advertisers
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Avrim Lazar and Associates
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Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Consumer Research Institute, inc.
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Helmut-Schmidt-Universität/Universität der Bundeswehr Hamburg
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <Veranstaltung> <14., 2015, London>
1
ICORIA <Veranstaltung> <15., 2016, Ljubljana>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Media-Micro-Census GmbH <Frankfurt, Main>
1
NetLibrary, Inc
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Study on the consumer judgment of advertising
1
Universität Bremen
1
Universität Mannheim
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Journal of business research : JBR
219
International journal of advertising : the review of marketing communications
188
Journal of marketing communications
168
International journal of advertising : the quarterly review of marketing communications
117
Journal of retailing and consumer services
103
Journal of promotion management : innovations in planning and applied research
90
Journal of promotion management : JPM
85
Psychology & marketing
80
Journal of advertising research
68
Marketing science
66
International journal of internet marketing and advertising : IJIMA
65
The journal of product & brand management
50
Journal of advertising : official publication of the American Academy of Advertising
47
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
47
Marketing letters : a journal of research in marketing
47
European journal of marketing : EJM
45
Journal of current issues and research in advertising : JCIRA
44
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Journal of marketing research : JMR
43
Journal of current issues and research in advertising
40
Health marketing quarterly
37
The journal of brand management : an international journal
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
European journal of marketing
34
Marketing intelligence & planning
34
Young consumers : insight and ideas for responsible marketers
34
Journal of international consumer marketing
33
International journal of sports marketing & sponsorship
31
International journal of consumer studies
30
Journal of marketing
30
The journal of consumer marketing
27
Cogent business & management
26
International journal of hospitality management
24
Journal of global marketing
24
Marketing : ZFP ; journal of research and management
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of marketing research
23
Journal of the Academy of Marketing Science
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
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ECONIS (ZBW)
5,116
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1
Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 45-63)
.
2019
Persistent link: https://www.econbiz.de/10012104159
Saved in:
2
Advertisement disclaimer speed and corporate social responsibility : "costs" to consumer comprehension and effects on brand
trust
and purchase entention
Herbst, Kenneth C.
;
Hannah, Sean T.
;
Allan, David
- In:
Journal of business ethics : JOBE
117
(
2013
)
2
,
pp. 297-311
Persistent link: https://www.econbiz.de/10010231773
Saved in:
3
The impact of brand strength on satisfaction, loxaltry and WOM : an empirical examination in the higher education sector
Casidy, Riza
;
Wymer, Walter
- In:
The journal of brand management : an international journal
22
(
2015
)
2
,
pp. 117-135
Persistent link: https://www.econbiz.de/10011288584
Saved in:
4
The truth hurts : how customers may lose from honest advertising
Kopalle, Praveen K.
;
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 251-262
Persistent link: https://www.econbiz.de/10011398534
Saved in:
5
Delighting consumers click by click : antecedents and effects of delight online
Bartl, Christopher
;
Gouthier, Matthias H. J.
;
Lenker, Markus
- In:
Journal of service research : JSR
16
(
2013
)
3
,
pp. 386-399
Persistent link: https://www.econbiz.de/10009782120
Saved in:
6
Effects of image and advertising efficiency on customer loyalty and antecedents of loyalty : Turkish banks sample
Cengiz, Ekrem
;
Ayyildiz, Hasan
;
Er, Bünyamin
- In:
Banks and bank systems : international research journal
2
(
2007
)
1
,
pp. 56-78
Persistent link: https://www.econbiz.de/10003863120
Saved in:
7
How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness
Rana, Meghna
;
Arora, Nilesh
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10013361608
Saved in:
8
Retailers' communication on ugly fruits and vegetables : what are consumers' perceptions?
Louis, Didier
;
Lombart, Cindy
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 256-271
Persistent link: https://www.econbiz.de/10011808596
Saved in:
9
Examining the effects of celebrity
trust
on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
10
Understanding celebrity
trust
and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
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