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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
10
Konsumentenverhalten
10
Advertising
8
Werbewirkung
8
Werbung
7
Brand management
6
Markenführung
6
Brand
4
Brand image
4
Markenartikel
4
Markenimage
4
Beziehungsmarketing
2
Brand evaluation
2
Brand longevity
2
Consumer status
2
Emotion
2
Field study
2
France
2
Frankreich
2
Goals
2
Implicit sponsorship effects
2
Marketing management
2
Marketingmanagement
2
Mortality
2
Over-satiation
2
Psychology of advertising
2
Relationship marketing
2
Sponsor memorisation
2
Sponsoring
2
Sponsorship
2
Sport sponsorship
2
Sportmarketing
2
Sports marketing
2
Sterblichkeit
2
Stimulus-based and memory-based consideration sets
2
Werbepsychologie
2
Actual BuyingBehaviors
1
Advertising practice
1
Attitude
1
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English
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Herrmann, Jean-Luc
6
Kacha, Mathieu
6
Corneille, Olivier
2
Dianoux, Christian
2
Merchant, Altaf
2
Pecot, Fabien
2
Walliser, Björn
2
Babin, Barry J.
1
Babin, Laurie A.
1
Celhay, Franck
1
Derbaix, Christian
1
Didi Alaoui, Mohamed
1
Ford, John B.
1
Karremans, Johan C.
1
Lombard, Gautier
1
Vermeulen, Christophe
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Zeitoun, Helen
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International journal of advertising : the quarterly review of marketing communications
2
The journal of consumer marketing
2
European journal of marketing : EJM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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1
Implicit sponsorship effects for a prominent brand
Herrmann, Jean-Luc
;
Corneille, Olivier
;
Derbaix, Christian
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 785-804
Persistent link: https://www.econbiz.de/10010371621
Saved in:
2
Consumer consideration of sponsor brands they do not remember : taking a wider look at the memorisation effects of sponsorship
Herrmann, Jean-Luc
;
Walliser, Björn
;
Kacha, Mathieu
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 259-281
Persistent link: https://www.econbiz.de/10009154738
Saved in:
3
Oversatiation negatively affects evaluation of goal-relevant (but not goal-irrelevant) advertised brands
Karremans, Johan C.
;
Kacha, Mathieu
;
Herrmann, Jean-Luc
; …
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 354-363
Persistent link: https://www.econbiz.de/10011553747
Saved in:
4
The effectiveness of brand placements : a meta-analytic synthesis
Babin, Barry J.
;
Herrmann, Jean-Luc
;
Kacha, Mathieu
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 1017-1033
Persistent link: https://www.econbiz.de/10013191819
Saved in:
5
Expressions of the past : a practice-based approach of brand longevity visual translation in advertising
Pecot, Fabien
;
Celhay, Franck
;
Kacha, Mathieu
;
Lombard, …
- In:
Journal of business research : JBR
150
(
2022
),
pp. 121-133
Persistent link: https://www.econbiz.de/10013365605
Saved in:
6
Step back in time! : a construal level perspective on advertisements using brand longevity cues
Didi Alaoui, Mohamed
;
Pecot, Fabien
;
Merchant, Altaf
; …
- In:
Marketing letters : a journal of research in marketing
35
(
2024
)
3
,
pp. 503-518
Persistent link: https://www.econbiz.de/10015125495
Saved in:
7
Comparative advertising : citing or not the leading brand and its price
Dianoux, Christian
;
Herrmann, Jean-Luc
;
Zeitoun, Helen
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 345-354
Persistent link: https://www.econbiz.de/10009788904
Saved in:
8
Development and validation of an emic scale to measure ad-evoked nostalgia in France
Merchant, Altaf
;
Ford, John B.
;
Dianoux, Christian
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 706-729
Persistent link: https://www.econbiz.de/10011585286
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