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Preliminary investigation of the communication effects of "taboo" themes in advertising
Sabri, Ouidade - In: European journal of marketing : EJM 46 (2012) 1/2, pp. 215-236
Persistent link: https://www.econbiz.de/10009514982
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Does viral communication context increase the harmfulness of controversial taboo advertising?
Sabri, Ouidade - In: Journal of business ethics : JOBE 141 (2017) 2, pp. 235-247
Persistent link: https://www.econbiz.de/10011701132
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Taboo advertising : can humor help to attract attention and enhance recall?
Sabri, Ouidade - In: Journal of marketing theory and practice 20 (2012) 4, pp. 407-422
Persistent link: https://www.econbiz.de/10009688903
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Competitive advertising within store flyers : a win-win strategy?
Mimouni Chaabane, Aïda; Sabri, Ouidade; Parguel, Béatrice - In: Journal of retailing and consumer services 17 (2010) 6, pp. 478-486
Persistent link: https://www.econbiz.de/10008696006
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Cookiepocalypse : what are the most effective strategies for advertisers to reshape the future of display advertising?
El Hana, Nadr; Mercanti-Guérin, Maria; Sabri, Ouidade - In: Technological forecasting & social change : an … 188 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014266452
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When do advertising parodies hurt? : the power of humor and credibility in viral spoof advertisements
Sabri, Ouidade; Michel, Géraldine - In: Journal of advertising research 54 (2014) 2, pp. 233-247
Persistent link: https://www.econbiz.de/10010383777
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Consumer perception of taboo in ads
Sabri, Ouidade; Obermiller, Carl - In: Journal of business research : JBR 65 (2012) 6, pp. 869-873
Persistent link: https://www.econbiz.de/10009552418