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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
28
Konsumentenverhalten
27
Werbewirkung
21
Advertising
12
Werbung
12
Brand image
7
Markenimage
7
Brand management
5
Markenführung
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Psychology of advertising
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Werbepsychologie
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Bio-Lebensmittel
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Corporate Social Responsibility
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Emotion
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Environmental consciousness
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Organic food
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Personality trait
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Persönlichkeitsmerkmal
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USA
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Cognition
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Coronavirus
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Muehling, Darrel D.
15
Kareklas, Ioannis
12
Laczniak, Russell N.
3
Carlson, Jeffrey R.
2
Joireman, Jeff
2
Muehling, Darrel
2
Pascal, Vincent J.
2
Vijayalakshmi, Akshaya
2
Wang, Alex
2
Brundel, Frédéric F.
1
Carlson, Jeffrey
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Coulter, Robin A.
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Das, Gopal
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Ehrich, Kristine R.
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Gillespie, Brian
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King, Skyler
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Liu, Richie
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Liu, Richie L.
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Sprott, David E.
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Sultan, Abdullah J.
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Weber, T. J.
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Wiener, Hillary J. D.
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Zhao, Guangzhi
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Zhao, Guangzhi (Terry)
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Journal of advertising : official publication of the American Academy of Advertising
5
Journal of marketing communications
4
Journal of business research : JBR
3
Journal of promotion management : JPM
2
Green advertising and the reluctant consumer
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of current issues and research in advertising : JCIRA
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ECONIS (ZBW)
21
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1
Reexamining health messages in the digital age : a fresh look at source credibility effects
Kareklas, Ioannis
;
Muehling, Darrel D.
;
Weber, T. J.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 88-104
Persistent link: https://www.econbiz.de/10011292330
Saved in:
2
The role of regulatory focus and self-view in "green" advertising message framing
Kareklas, Ioannis
;
Carlson, Jeffrey R.
;
Muehling, Darrel D.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 25-39
Persistent link: https://www.econbiz.de/10009762984
Saved in:
3
The role of regulatory focus and self-view in "green" advertising message framing
Kareklas, Ioannis
;
Carlson, Jeffrey R.
;
Muehling, Darrel D.
- In:
Green advertising and the reluctant consumer
,
(pp. 19-33)
.
2014
Persistent link: https://www.econbiz.de/10010399387
Saved in:
4
Remembering the good old days : the moderating role of consumer affective state on the effectiveness of nostalgic advertising
Zhao, Guangzhi
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 244-255
Persistent link: https://www.econbiz.de/10010408866
Saved in:
5
Fitting product placements : affective fit and cognitive fit as determinants of consumer evaluations of placed brands
Gillespie, Brian
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of business research : JBR
82
(
2018
),
pp. 90-102
Persistent link: https://www.econbiz.de/10011771789
Saved in:
6
The effect of color and self-view priming in persuasive communications
Kareklas, Ioannis
;
Muehling, Darrel D.
;
King, Skyler
- In:
Journal of business research : JBR
98
(
2019
),
pp. 33-49
Persistent link: https://www.econbiz.de/10012007158
Saved in:
7
The relative influence of advertising-evoked personal and historical nostalgic thoughts on consumers' brand attitudes
Muehling, Darrel D.
- In:
Journal of marketing communications
19
(
2013
)
2
,
pp. 98-113
Persistent link: https://www.econbiz.de/10009723422
Saved in:
8
Judgment is not color blind : the impact of automatic color preference on product and advertising preferences
Kareklas, Ioannis
;
Brundel, Frédéric F.
;
Coulter, Robin A.
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
1
,
pp. 87-95
Persistent link: https://www.econbiz.de/10010359875
Saved in:
9
To emoji or not to emoji? : examining the influence of emoji on consumer reactions to advertising
Das, Gopal
;
Wiener, Hillary J. D.
;
Kareklas, Ioannis
- In:
Journal of business research : JBR
96
(
2019
),
pp. 147-156
Persistent link: https://www.econbiz.de/10011980781
Saved in:
10
Images paired with concrete claims improve skeptical consumers' responses to advertising promoting a firm’s good deeds
Joireman, Jeff
;
Liu, Richie L.
;
Kareklas, Ioannis
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011852916
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