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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
107,631
Konsumentenverhalten
105,188
Künstliche Intelligenz
18,446
Artificial intelligence
18,066
Theorie
16,291
Theory
16,116
Relationship marketing
13,527
Beziehungsmarketing
13,498
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9,193
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9,172
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9,156
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8,071
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8,031
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7,821
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7,818
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7,682
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7,524
Markenartikel
7,029
Brand
7,020
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6,945
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6,897
Online-Marketing
6,031
Internet marketing
6,017
Experiment
5,795
Service quality
5,594
Electronic Commerce
5,557
Dienstleistungsqualität
5,548
E-commerce
5,430
Einzelhandel
5,328
Retail trade
5,284
Werbewirkung
5,072
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5,065
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4,798
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4,759
Emotion
4,706
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Septianto, Felix
31
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26
Pelsmacker, Patrick de
26
Eisend, Martin
23
Dens, Nathalie
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Diehl, Sandra
18
Reijmersdal, Eva A. van
18
Yoon, Sukki
17
Hudders, Liselot
16
Matthes, Jörg
15
Pauwels, Koen
14
Boerman, Sophie C.
13
Dahlén, Micael
13
Esch, Franz-Rudolf
13
Stafford, Marla Royne
13
Taylor, Charles Raymond
13
Torres, Ivonne M.
13
Huber, Frank
12
Rosengren, Sara
12
Yoon, Hye Jin
12
Bellman, Steven
11
Choi, Yung Kyun
11
Mattila, Anna S.
11
Muehling, Darrel D.
11
Naderer, Brigitte
11
Wu, Linwan
11
Chan, Kara
10
Evans, Nathaniel J.
10
Ilicic, Jasmina
10
Jerath, Kinshuk
10
Kim, Kacy K.
10
Rozendaal, Esther
10
Sahni, Navdeep S.
10
Smit, Edith G.
10
Sreejesh, S.
10
Tucker, Catherine
10
Zúñiga, Miguel Ángel
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Bauer, Hans H.
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Bigné Alcañiz, J. Enrique
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Shaker Verlag
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Technische Universität Braunschweig
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Arbeitsgemeinschaft Media-Analyse
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Association of National Advertisers
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Avrim Lazar and Associates
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Books on Demand GmbH <Norderstedt>
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Chambre de commerce et d'industrie de Paris
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Consumer Research Institute, inc.
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European Advertising Academy
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität/Universität der Bundeswehr Hamburg
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <Veranstaltung> <14., 2015, London>
1
ICORIA <Veranstaltung> <15., 2016, Ljubljana>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Media-Micro-Census GmbH <Frankfurt, Main>
1
NetLibrary, Inc
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Study on the consumer judgment of advertising
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Journal of business research : JBR
216
International journal of advertising : the review of marketing communications
189
Journal of marketing communications
164
International journal of advertising : the quarterly review of marketing communications
113
Journal of retailing and consumer services
110
Journal of promotion management : innovations in planning and applied research
90
Psychology & marketing
86
Journal of promotion management : JPM
85
Journal of advertising research
66
International journal of internet marketing and advertising : IJIMA
65
Marketing science
65
Journal of advertising : official publication of the American Academy of Advertising
51
The journal of product & brand management
50
Marketing letters : a journal of research in marketing
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
46
Journal of current issues and research in advertising : JCIRA
44
Journal of marketing research : JMR
44
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
European journal of marketing : EJM
42
European journal of marketing
41
Journal of current issues and research in advertising
40
Health marketing quarterly
37
The journal of brand management : an international journal
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of marketing
34
Marketing intelligence & planning
34
Young consumers : insight and ideas for responsible marketers
34
Journal of international consumer marketing
33
International journal of sports marketing & sponsorship
31
International journal of consumer studies
30
International journal of hospitality management
29
Cogent business & management
26
The journal of consumer marketing
26
Marketing : ZFP ; journal of research and management
25
Journal of global marketing
24
Journal of marketing research
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of the Academy of Marketing Science
23
Management science : journal of the Institute for Operations Research and the Management Sciences
21
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ECONIS (ZBW)
5,032
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1
Factors affecting the adoption of an electronic word of mouth message : a meta-analysis
Qahri-Saremi, Hamed
;
Montazemi, Ali Reza
- In:
Journal of management information systems : JMIS
36
(
2019
)
3
,
pp. 969-1001
Persistent link: https://www.econbiz.de/10012198630
Saved in:
2
Advertising value and privacy concerns in mobile advertising : the case of SMS advertising in banking
Hui Shan Lom
;
Thoo Ai Chin
;
Lim, Weng Marc
;
Koay, Kian Yeik
- In:
Journal of financial services marketing
29
(
2024
)
3
,
pp. 1135-1153
Persistent link: https://www.econbiz.de/10015061502
Saved in:
3
Susceptibility to advertising and perceived friend norms : a meta-analysis of materialism in youths "meta-analysis of materialism in youths"
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 178-197
Persistent link: https://www.econbiz.de/10011875371
Saved in:
4
Serial position effects on native advertising effectiveness : differential results across publisher and advertiser metrics
Wang, Pengyuan
;
Xiong, Guiyang
;
Yang, Jian
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 82-97
Persistent link: https://www.econbiz.de/10012175893
Saved in:
5
The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention : a meta-analytic review
Wirtz, John G.
;
Sparks, Johnny V.
;
Zimbres, Thais M.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 168-198
Persistent link: https://www.econbiz.de/10011859262
Saved in:
6
Why are communal advertisements more effective than agentic ones? : the role of the self-congruity effect
Hryniewicz, Konrad
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 38-61
Persistent link: https://www.econbiz.de/10013041199
Saved in:
7
How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
Saved in:
8
Effects of nostalgic messages on ad persuasiveness : a meta-analysis
Cheng, Ying
;
Yan, Xiaodi
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 263-287
Persistent link: https://www.econbiz.de/10014234023
Saved in:
9
Effects of green messages in advertisements : a meta-analysis
Shen, Fuyuan
;
Yang, Guolan
;
Conlin, Jeff
;
Wang, Xiaohua
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 36-52
Persistent link: https://www.econbiz.de/10014450222
Saved in:
10
How do vape advertising campaigns affect consumers' vaping tendency? : a meta-analytic investigation
Yang, Zhiyong
;
Velasco, Franklin
;
Tanner, Emily C.
; …
- In:
Journal of public policy & marketing
43
(
2024
)
1
,
pp. 53-75
Persistent link: https://www.econbiz.de/10014635373
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