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The impact of price level and appeal type in hotel advertising : a pilot study

Burman, Bidisha; Albinsson, Pia A.; Hyatt, Eva; Robles, … - In: Services marketing quarterly 38 (2017) 1, pp. 46-56

Persistent link: https://www.econbiz.de/10011671813

Keep your cool or let it out : nonlinear effects of expressed arousal on perceptions of consumer reviews

Yin, Dezhi; Bond, Samuel D.; Zhang, Han - In: Journal of marketing research : JMR 54 (2017) 3, pp. 447-463

Persistent link: https://www.econbiz.de/10011697464

Visual attention paid to negative comments in cause-related posts : visual style and emotionality matter

Badenes-Rocha, Alberto; Bigné Alcañiz, J. Enrique; … - In: International journal of advertising : the review of … 41 (2022) 8, pp. 1454-1476

Persistent link: https://www.econbiz.de/10013484601

Emotional and cognitive involvement of consumers with hotel brands on social networking sites

Nu, Su; Mariadoss, Babu John; Reynolds, Dennis - In: Journal of hospitality and tourism insights 2 (2019) 4, pp. 377-390

Persistent link: https://www.econbiz.de/10012131599

Harms of inconsistency : the impact of user-generated and marketing-generated photos on hotel booking intentions

Zhang, Shan; Liu, Weifang; Zhang, Tingting; Han, Wei; … - In: Tourism Management Perspectives 51 (2024), pp. 1-15

Persistent link: https://www.econbiz.de/10015077177

Flash sales : how consumers' emotional responses to negative word-of-mouth affect diagnosticity and purchase intentions

Tan, Wee Kheng; Chen, Po-Yen - In: Service business 17 (2023) 4, pp. 1001-1024

Persistent link: https://www.econbiz.de/10014504691

Multi-click attribution in sponsored search advertising : an empirical study in hospitality industry

Anderson, Chris K.; Cheng, Ming - In: Cornell hospitality quarterly : CQ 58 (2017) 3, pp. 253-262

Persistent link: https://www.econbiz.de/10011736828

Clicks to comfort : the magic of social media marketing in the hotel service industry

Aghaei, Iman; Sekandari, Elham - In: International journal of internet marketing and … 21 (2024) 3/4, pp. 331-355

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Effect of Advertising, Word of Mouth, Website Quality, and Risk Perception on Buying Interest (Study on Consumer E-Commerce Shopee)

Komariyah, Nur - 2019

This study aims to identify and analyze, 1. Effect of Welfare Benefits, 2. Effect of Work Experience, 3. Effect of Employee Salaries, 4. Against Employee Performance. Effect of welfare benefits, work experience, and employee salaries on employee performance. The purpose of this study is to...

Persistent link: https://www.econbiz.de/10012895482

How morality judgments influence humor perceptions of prankvertising

Chang, Chingching - In: International journal of advertising : the review of … 40 (2021) 2, pp. 246-271

Persistent link: https://www.econbiz.de/10012498540