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~subject:"Analphabetismus"
~subject:"Entrepreneurs"
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Analphabetismus
Entrepreneurs
Consumer behaviour
42
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42
Subsistence economy
32
Subsistenzwirtschaft
32
Marktforschung
16
Market research
14
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poverty
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Viswanathan, Madhu
10
Gau, Roland
3
Harris, James
2
Jae, Haeran
2
Baskentli, Sara
1
Gallage, H. P. Samanthika
1
Goreczny, Ashley
1
Hastak, Manoj
1
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Sreekumar, Arun
1
Sridharan, Srinivas
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Journal of business research : JBR
2
Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing
1
Journal of public policy & marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
KDI School working paper series
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Next generation business strategies for the base of the pyramid : new approaches for building mutual value
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ECONIS (ZBW)
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Are entrepreneurs and managers different? : values and ethical perceptions of entrepreneurs and managers
Jung, Kwon
-
2009
Persistent link: https://www.econbiz.de/10003924534
Saved in:
2
Effects of functional illiteracy on consumer behavior : the dark side of consumer decision-making (revisited)
Viswanathan, Madhu
;
Harris, James
-
2001
Persistent link: https://www.econbiz.de/10001585434
Saved in:
3
Understanding the influence of literacy on consumer memory : the role of pictorial elements
Viswanathan, Madhu
;
Torelli, Carlos J.
;
Xia, Lan
;
Gau, …
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 389-402
Persistent link: https://www.econbiz.de/10003883920
Saved in:
4
Undertstanding and facilitating the usage of nutritional labels by low-literate consumers
Viswanathan, Madhu
;
Hastak, Manoj
;
Gau, Roland
- In:
Journal of public policy & marketing : JPP & M ; an …
28
(
2009
)
2
,
pp. 135-145
Persistent link: https://www.econbiz.de/10003923104
Saved in:
5
A microlevel approach to understanding BoP marketplaces
Viswanathan, Madhu
- In:
Next generation business strategies for the base of the …
,
(pp. 129-164)
.
2011
Persistent link: https://www.econbiz.de/10008840684
Saved in:
6
Introduction to the special issue on subsistence marketplaces : from micro-level insights to macro-level impact
Viswanathan, Madhu
;
Shultz, Clifford J.
;
Sridharan, Srinivas
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
2
,
pp. 119-121
Persistent link: https://www.econbiz.de/10010379887
Saved in:
7
Effects of illiteracy and innumeracy on consumer behavior : the dark side of consumer decision-making
Viswanathan, Madhu
;
Harris, James
-
2000
Persistent link: https://www.econbiz.de/10001534250
Saved in:
8
Studying low-literate consumers through experimental methods : implications for subsistence marketplaces
Gau, Roland
;
Jae, Haeran
;
Viswanathan, Madhu
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1683-1691
Persistent link: https://www.econbiz.de/10009683170
Saved in:
9
Effects of pictorial product-warnings on low-literate consumers
Jae, Haeran
;
Viswanathan, Madhu
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1674-1682
Persistent link: https://www.econbiz.de/10009683171
Saved in:
10
Marketplace literacy as a pathway to a better world : evidence from field experiments in low-access subsistence marketplaces
Viswanathan, Madhu
;
Umashankar, Nita
;
Sreekumar, Arun
; …
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 113-129
Persistent link: https://www.econbiz.de/10012522222
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