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Audio mining : the role of vocal tone in persuasion
Wang, Xin; Lu, Shijie; Li, Xi; Khamitov, Mansur; … - In: Journal of consumer research : JCR ; an … 48 (2021) 2, pp. 189-211
Persistent link: https://www.econbiz.de/10012620027
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Do spoilers really spoil? : using topic modeling to measure the effect of spoiler reviews on box office revenue
Ryoo, Jun Hyun; Wang, Xin; Lu, Shijie - In: Journal of marketing 85 (2021) 2, pp. 70-88
Persistent link: https://www.econbiz.de/10012485583
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Artificial intelligence in advertising creativity
Vakratsas, Demetrios; Wang, Xin - In: Journal of advertising 50 (2021) 1, pp. 39-51
Persistent link: https://www.econbiz.de/10012483681
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Attribute embedding : learning hierarchical representations of product attributes from consumer reviews
Wang, Xin; He, Jiaxiu; Curry, David J.; Ryoo, Jun Hyun - In: Journal of marketing 86 (2022) 6, pp. 155-175
Persistent link: https://www.econbiz.de/10013438838
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Does topic consistency matter? : a study of critic and user reviews in the movie industry
Kim, Eunsoo; Ding, MengQi; Wang, Xin; Lu, Shijie - In: Journal of marketing 87 (2023) 3, pp. 428-450
Persistent link: https://www.econbiz.de/10014245142
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Beyond text : marketing strategy in a world turned upside down
Wang, Xin; Bendle, Neil T.; Pan, Yinjie - In: Journal of the Academy of Marketing Science 52 (2024) 4, pp. 939-954
Persistent link: https://www.econbiz.de/10015048039
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The role of machine learning analytics and metrics in retailing research
Wang, Xin; Ryoo, Jun Hyun; Bendle, Neil T.; Kopalle, … - In: Journal of retailing 97 (2021) 4, pp. 658-675
Persistent link: https://www.econbiz.de/10013270706
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Image features and demand in the sharing economy : a study of Airbnb
He, Jiaxiu; Li, Bingqing; Wang, Xin - In: International journal of research in marketing : IJRM ; … 40 (2023) 4, pp. 760-780
Persistent link: https://www.econbiz.de/10014451269
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Acquiring and processing movement information from various sources using intelligent AI cognitive model for sports activities
Guo, Yingqing; Wang, Xin - In: International journal of technology management : IJTM 86 (2021) 2/4, pp. 110-124
Persistent link: https://www.econbiz.de/10012693404
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Credit risk detection based on machine learning algorithms
Wang, Xin; Zong, Kai; Luo, Cuicui - In: International journal of financial services management … 11 (2022) 3, pp. 183-189
Persistent link: https://www.econbiz.de/10014311734