Narrow search
Showing 1 - 9 of 9
Cover Image
Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf; Plangger, Kirk; Sands, Sean; Campbell, Colin L. - In: Psychology & marketing 40 (2023) 9, pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
Cover Image
The MADE framework : best practices for creating effective experimental stimuli using generative ai
Berlo, Zeph M. C. van; Campbell, Colin L.; Voorveld, Hilde - In: Journal of advertising 53 (2024) 5, pp. 732-753
Persistent link: https://www.econbiz.de/10015194437
Cover Image
Preparing for an era of deepfakes and AI-generated ads : a framework for understanding responses to manipulated advertising
Campbell, Colin L.; Plangger, Kirk Anton; Sands, Sean; … - In: Journal of advertising 51 (2022) 1, pp. 22-38
Persistent link: https://www.econbiz.de/10013362240
Cover Image
From data to action : how marketers can leverage AI
Campbell, Colin L.; Sands, Sean; Ferraro, Carla; Tsao, … - In: Business horizons 63 (2020) 2, pp. 227-243
Persistent link: https://www.econbiz.de/10012172056
Cover Image
The paradoxes of generative AI-enabled customer service : a guide for managers
Ferraro, Carla; Demsar, Vlad; Sands, Sean; Restrepo, Mariluz - In: Business horizons 67 (2024) 5, pp. 549-559
Persistent link: https://www.econbiz.de/10015095172
Cover Image
Unreal influence : leveraging AI in influencer marketing
Sands, Sean; Campbell, Colin L.; Plangger, Kirk; … - In: European journal of marketing 56 (2022) 6, pp. 1721-1747
Persistent link: https://www.econbiz.de/10013351248
Cover Image
How deepfakes and artificial intelligence could reshape the advertising industry : the coming reality of AI fakes and their potential impact on consumer behavior
Campbell, Colin L.; Plangger, Kirk; Sands, Sean; … - In: Journal of advertising research 62 (2022) 3, pp. 241-251
Persistent link: https://www.econbiz.de/10013435296
Cover Image
Principles for advertising responsibly using generative AI
Sands, Sean; Campbell, Colin L.; Ferraro, Carla; … - In: Organizational dynamics : a quarterly review of … 53 (2024) 2, pp. 1-5
Persistent link: https://www.econbiz.de/10014557678
Cover Image
Buffer bots : the role of virtual service agents in mitigating negative effects when service fails
Sands, Sean; Campbell, Colin L.; Plangger, Kirk; Pitt, … - In: Psychology & marketing 39 (2022) 11, pp. 2039-2054
Persistent link: https://www.econbiz.de/10013465140