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ECONIS (ZBW)
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1
Fueling innovation management research : future directions and five forward-looking paths
Spanjol, Jelena
;
Noble, Charles H.
;
Baer, Markus
; …
- In:
The journal of product innovation management : an …
41
(
2024
)
5
,
pp. 893-948
Persistent link: https://www.econbiz.de/10015158090
Saved in:
2
How communications by AI-enabled voice assistants impact the customer journey
Grewal, Dhruv
;
Guha, Abhijit
;
Schweiger, Elisa
;
Ludwig, …
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 705-720
Persistent link: https://www.econbiz.de/10013325748
Saved in:
3
How artificiality and intelligence affect voice assistant evaluations
Guha, Abhijit
;
Bressgott, Timna
;
Grewal, Dhruv
;
Mahr, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 843-866
Persistent link: https://www.econbiz.de/10014326654
Saved in:
4
Service-sales ambidexterity : evidence, practice, and opportunities for future research
Ruyter, Ko de
;
Keeling, Debbie Isobel
;
Yu, Ting
- In:
Journal of service research
23
(
2020
)
1
,
pp. 13-21
Persistent link: https://www.econbiz.de/10012183571
Saved in:
5
Guest editorial: artificial intelligence as a market-facing technology : getting closer to the consumer through innovation and insight
Barnes, Stuart J.
;
Ruyter, Ko de
- In:
European journal of marketing
56
(
2022
)
6
,
pp. 1585-1589
Persistent link: https://www.econbiz.de/10013350980
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6
Special issue: artificial intelligence as a market-facing technology
Barnes, Stuart J.
(
ed.
);
Ruyter, Ko de
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013351247
Saved in:
7
Moving service research forward
Huang, Ming-Hui
;
Malthouse, Edward
;
Noble, Stephanie
; …
- In:
Journal of service research
24
(
2021
)
4
,
pp. 459-461
Persistent link: https://www.econbiz.de/10012662578
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8
How robots will affect the future of retailing
Guha, Abhijit
;
Grewal, Dhruv
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 245-252
Persistent link: https://www.econbiz.de/10014225842
Saved in:
9
AI is changing the world : for better or for worse?
Grewal, Dhruv
;
Guha, Abhijit
;
Becker, Marc
- In:
Journal of macromarketing
44
(
2024
)
4
,
pp. 870-882
Persistent link: https://www.econbiz.de/10015166490
Saved in:
10
Artificial intelligence in marketing : from computer science to social science
Puntoni, Stefano
- In:
Journal of macromarketing
44
(
2024
)
4
,
pp. 883-885
Persistent link: https://www.econbiz.de/10015166495
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