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Consumer behavior with augmented reality in retail : a review and research agenda
Lavoye, Virginie; Mero, Joel; Tarkiainen, Anssi - In: The international review of retail, distribution and … 31 (2021) 3, pp. 299-329
Persistent link: https://www.econbiz.de/10012590019
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The emperor's new clothes : self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes
Lavoye, Virginie; Sipilä, Jenni; Mero, Joel; … - In: The journal of services marketing 37 (2023) 10, pp. 1-21
Persistent link: https://www.econbiz.de/10014473563
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More than skin-deep : the influence of presence dimensions on purchase intentions in augmented reality shopping
Lavoye, Virginie; Tarkiainen, Anssi; Sipilä, Jenni; … - In: Journal of business research : JBR 169 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014468556
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Self-proximity in augmented reality enhances consumer’s responses to green products through anticipated warm glow
Lavoye, Virginie; Petit, Olivia; Tarkiainen, Anssi; … - In: Journal of business research : JBR 196 (2025), pp. 1-14
Persistent link: https://www.econbiz.de/10015432422