Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Augmented reality"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Cross-modal interactions betwe...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Augmented reality
Consumer behaviour
50
Konsumentenverhalten
50
Relationship marketing
23
Beziehungsmarketing
22
Marketing management
18
Marketingmanagement
18
Customer satisfaction
16
Brand management
14
Australia
13
Kundenzufriedenheit
13
Markenführung
13
Brand image
12
Markenimage
12
Virtual reality
12
Australien
11
Brand
11
Innovation
11
Markenartikel
11
Virtuelle Realität
11
Emotion
10
Firm performance
10
Marketing
10
Service quality
9
Unternehmenserfolg
9
Dienstleistungsqualität
8
Innovation management
8
Innovationsmanagement
8
Einzelhandel
7
Resource-based view
7
Ressourcenorientierter Ansatz
7
Retail trade
7
Vietnam
7
Viral marketing
7
Virales Marketing
7
Advertising effects
6
Arbeitszufriedenheit
6
Customer value
6
Job satisfaction
6
Kundenwert
6
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Chylinski, Mathew
6
Heller, Jonas
5
Hilken, Tim
5
Ruyter, Ko de
5
Keeling, Debbie I.
4
Mahr, Dominik
4
Keeling, Debbie Isobel
2
Carrozzi, Amelia
1
Papez, Maja Golf
1
Ruyter, Kode
1
more ...
less ...
Published in...
All
Australasian marketing journal
1
Business horizons
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing
1
Journal of service management
1
Journal of the Academy of Marketing Science
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring the frontiers in reality-enhanced service communication : from augmented and virtual reality to neuro-enhanced reality
Hilken, Tim
;
Chylinski, Mathew
;
Ruyter, Ko de
;
Heller, Jonas
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 657-674
Persistent link: https://www.econbiz.de/10013325741
Saved in:
2
Augmenting the eye of the beholder : exploring the strategic potential of augmented reality to enhance online service experiences
Hilken, Tim
;
Ruyter, Ko de
;
Chylinski, Mathew
;
Mahr, Dominik
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 884-905
Persistent link: https://www.econbiz.de/10011779543
Saved in:
3
What's mine is a hologram? : how shared augmented reality augments psychological ownership
Carrozzi, Amelia
;
Chylinski, Mathew
;
Heller, Jonas
; …
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 71-88
Persistent link: https://www.econbiz.de/10012129485
Saved in:
4
Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability
Heller, Jonas
;
Chylinski, Mathew
;
Ruyter, Ko de
;
Mahr, …
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 94-114
Persistent link: https://www.econbiz.de/10012102953
Saved in:
5
Augmented reality marketing : a technology-enabled approach to situated customer experience
Chylinski, Mathew
;
Heller, Jonas
;
Hilken, Tim
;
Keeling, …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 374-384
Persistent link: https://www.econbiz.de/10012429505
Saved in:
6
Embracing falsity through the metaverse : the case of synthetic customer experiences
Papez, Maja Golf
;
Heller, Jonas
;
Hilken, Tim
; …
- In:
Business horizons
65
(
2022
)
6
,
pp. 739-749
Persistent link: https://www.econbiz.de/10013438536
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
