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~subject:"BIRGing"
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BIRGing
Consumer behaviour
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Sports marketing
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Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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From BIRFing to BIRGing : a 10-year study of the psychology of Cubs fans
Jensen, Jonathan A.
;
Greenwell, T. Christopher
; …
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 236-249
Persistent link: https://www.econbiz.de/10012000632
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2
Forty years of BIRGing : new perspectives on Cialdini's seminal studies
Jensen, Jonathan A.
;
Turner, Brian A.
;
Delia, Elizabeth B.
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011489234
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