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What can grocery basket data tell us about health consciousness ?
Prasad, Ashutosh; Strijnev, Andrei; Zhang, Qin - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 301-309
Persistent link: https://www.econbiz.de/10003793552
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Role of advertising and consumer interest in the motion picture industry
Huang, Dongling; Strijnev, Andrei; Ratchford, Brian Thomas - In: Review of marketing science 13 (2015) 1, pp. 1-40
Persistent link: https://www.econbiz.de/10011378616
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A Bayesian nonparametric approach to option pricing
Qin, Zhang; Almeida, Caio - In: Revista Brasileira de Finanças : RBFin 18 (2020) 4, pp. 115-137
Persistent link: https://www.econbiz.de/10012437054
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How consumers use product reviews in the purchase decision process
Jang, Sungha; Prasad, Ashutosh; Ratchford, Brian Thomas - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 825-838
Persistent link: https://www.econbiz.de/10009579963
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Consumer spending patterns across firms and categories : application to the size- and share-of-wallet
Jang, Sungha; Prasad, Ashutosh; Ratchfordn, Brian T. - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 123-139
Persistent link: https://www.econbiz.de/10011490865