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Holen Sie mehr aus Ihren Kunden heraus : mit diesem mathematischen Modell können Sie die richtigen Ausgaben pro Kunden berechnen, um eine optimale Rendite zu erwirtschaften
Thomas, Jacquelyn S.; Reinartz, Werner J.; Kumar, V. - In: Marketing - wie Sie Kunden gewinnen und halten, (pp. 28-36). 2007
Persistent link: https://www.econbiz.de/10003545053
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Investigating cross-buying and customer loyalty
Reinartz, Werner J.; Thomas, Jacquelyn S.; Bascoul, … - In: Journal of interactive marketing : a quarterly … 22 (2008) 1, pp. 5-20
Persistent link: https://www.econbiz.de/10003736321
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Creating enduring customer value
Kumar, V.; Reinartz, Werner J. - In: Journal of marketing 80 (2016) 6, pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
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Customer relationship management : concept, strategy, and tools
Kumar, V.; Reinartz, Werner J. - 2018 - Third edition
Persistent link: https://www.econbiz.de/10011663789
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The impact of customer relationship characterisstics on profitable lifetime duration
Reinartz, Werner J. (contributor); Kumar, V. (contributor) - 2001 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632962
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Customer lifetime duration : an empirical framework for measurement and explanation
Reinartz, Werner J.; Kumar, V. - 2000
Persistent link: https://www.econbiz.de/10001635082
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Customer relationship management : a databased approach
Kumar, V. - 2006
Persistent link: https://www.econbiz.de/10002137753
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Customer relationship management : concept, strategy, and tools
Kumar, V.; Reinartz, Werner J. - 2012 - 2. ed.
Persistent link: https://www.econbiz.de/10009665779
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Customer relationship management in business markets
Venkatesan, Rajkumar; Kumar, V.; Reinartz, Werner J. - In: Handbook of business-to-business marketing, (pp. 311-331). 2012
Persistent link: https://www.econbiz.de/10009500147
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Customer Relationship Management : Concept, Strategy, and Tools
Kumar, V.; Reinartz, Werner - 2018 - Third edition
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer...
Persistent link: https://www.econbiz.de/10012395810