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How young is too young : marketing to the tween generation
Castleberry, Stephen Bryon; Merrier, Patricia A. - In: Journal of business case studies 4 (2008) 1, pp. 55-59
Persistent link: https://www.econbiz.de/10003766751
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Effects of antismoking messages from media on adolescent smoking : the roles of family, school, and culture
Yang, Zhiyong; Floyd, Kristopher; Tanner, John F. - In: Journal of business research : JBR 103 (2019), pp. 222-231
Persistent link: https://www.econbiz.de/10012104204
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The impact of sales contests on customer listening : an empirical study in a telesales context
Koehl, Maryse; Poujol, Juliet F.; Tanner, John F. - In: The journal of personal selling & sales management : JPSSM 36 (2016) 3, pp. 281-293
Persistent link: https://www.econbiz.de/10011565556
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Panacea or paradox? : the moderating role of ethical climate
Tanner, Emily C.; Tanner, John F.; Wakefield, Kirk - In: The journal of personal selling & sales management : JPSSM 35 (2015) 2, pp. 175-190
Persistent link: https://www.econbiz.de/10010527058
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Judging by the wristwatch : salespersons' responses to status signals and stereotypes of luxury clients
Cervellon, Marie-Cécile; Poujol, Juliet F.; Tanner, John F. - In: Journal of retailing and consumer services 51 (2019), pp. 191-201
Persistent link: https://www.econbiz.de/10012115082
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Advancing a participatory approach for youth risk behavior : foundations, distinctions, and research directions
Mason, Marlys J.; Tanner, John F.; Piacentini, Maria; … - In: Journal of business research : JBR 66 (2013) 8, pp. 1235-1241
Persistent link: https://www.econbiz.de/10009756074
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The impact of contests on salespeople's customer orientation : an application of tournament theory
Poujol, Fanny Juliet; Tanner, John F. - In: The journal of personal selling & sales management : JPSSM 30 (2010) 1, pp. 33-46
Persistent link: https://www.econbiz.de/10003953632
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Unveiling (in)vulnerability in an adolescent’s consumption subculture : a framework to understand adolescents’ experienced (in)vulnerability and ethical implications
Batat, Wided; Tanner, John F. - In: Journal of business ethics : JBE 169 (2021) 4, pp. 713-730
Persistent link: https://www.econbiz.de/10012496035
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Fairy tales don't come true : the impact of aspirational distance on teen pregnancy prevention messages
Tanner, John F.; Tanner, Emily C. - In: Journal of public policy & marketing 39 (2020) 1, pp. 15-30
Persistent link: https://www.econbiz.de/10012534266
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Harnessing internal support to enhance customer relationships : the role of networking, helping, and allocentrism
Bradford, Kevin Duane; Liu, Yongmei; Shi, Yuying; … - In: Journal of marketing theory and practice : JMTP 27 (2019) 2, pp. 140-158
Persistent link: https://www.econbiz.de/10012181613