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A systematic review and bibliometric analysis of the dark side of customer behavior : an integrative customer incivility framework
Lages, Cristiana R.; Perez-Vega, Rodrigo; … - In: Journal of business research : JBR 161 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014288831
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From CRM to social CRM : a bibliometric review and research agenda for consumer research
Perez-Vega, Rodrigo; Hopkinson, Paul; Singhal, Aishwarya; … - In: Journal of business research : JBR 151 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013459138
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AI in marketing, consumer research and psychology : a systematic literature review and research agenda
Mariani, Marcello M.; Perez-Vega, Rodrigo; Wirtz, Jochen - In: Psychology & marketing 39 (2022) 4, pp. 755-776
Persistent link: https://www.econbiz.de/10013165434
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Customer participation management : developing a comprehensive framework and a research agenda
Mustak, Mekhail; Jaakkola, Elina; Halinen, Aino; … - In: Journal of service management 27 (2016) 3, pp. 250-275
Persistent link: https://www.econbiz.de/10011583407
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Research trajectories of Service-Dominant Logic : emergent themes of a unifying paradigm in business and management
Pohlmann, Attila; Kaartemo, Valtteri - In: Industrial marketing management : the international … 63 (2017), pp. 53-68
Persistent link: https://www.econbiz.de/10011730101