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~subject:"Brand image"
~type_genre:"Article in journal"
~type_genre:"Graue Literatur"
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Brand image
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360,831
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27,622
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27,564
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20,078
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20,074
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12,844
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Burmann, Christoph
41
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29
Diamantopoulos, Adamantios
28
Loureiro, Sandra Maria Correia
26
Phau, Ian
25
Bang, Nguyen
24
Guzman, Francisco
22
Han, Heesup
20
Foroudi, Pantea
19
Japutra, Arnold
19
Keller, Kevin Lane
19
Gierl, Heribert
18
Romaniuk, Jenni
18
Fetscherin, Marc
17
Huber, Frank
17
Sarkar, Abhigyan
17
Bauer, Hans H.
16
Christodoulides, George
16
Ekinci, Yuksel
16
King, Ceridwyn
16
Rahman, Zillur
16
Gil Saura, Irene
15
Gupta, Suraksha
15
Khan, Imran
15
Veloutsou, Cleopatra
15
Wong, IpKin Anthony
15
De Chernatony, Leslie
14
Kumar, Vikas
14
Paul, Justin
14
Pelsmacker, Patrick de
14
Sattler, Henrik
14
Sreejesh, S.
14
Ko, Eunju
13
Merrilees, Bill
13
Pike, Steven
13
Sarkar, Juhi Gahlot
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Valette-Florence, Pierre
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Das, Gopal
12
Giraldi, Janaina de Moura Engracia
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Jang, Soocheong
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Chambre de commerce et d'industrie de Paris
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Ernst-Moritz-Arndt-Universität Greifswald
1
European University Institute
1
European University Institute / Department of Economics
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Europäische Kommission / Gemeinsame Forschungsstelle
1
Fördergesellschaft Marketing an der Universität Augsburg
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Gesellschaft für Integrierte Kommunikationsforschung
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International Association for the Study of Insurance Economics
1
National Bureau of Economic Research
1
Odense Universitet / Institut for Afsaetningsøkonomi
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1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Journal of business research : JBR
473
The journal of brand management : an international journal
335
The journal of product & brand management
306
Journal of retailing and consumer services
243
Psychology & marketing
135
Asia Pacific journal of marketing and logistics
107
European journal of marketing : EJM
107
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Journal of marketing communications
90
Marketing intelligence & planning
80
International journal of hospitality management
79
Journal of international consumer marketing
73
The journal of consumer marketing
71
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of global marketing
63
Journal of marketing management : MM
62
Journal of marketing
60
Marketing letters : a journal of research in marketing
60
Journal of strategic marketing
59
Cogent business & management
56
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
45
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
Journal of hospitality marketing & management
42
Qualitative market research : an international journal
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ECONIS (ZBW)
8,119
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1
Private label drugs in China : the consumer perspective
Zhou, Zhiliang
;
Xue, Yajiong
;
Ping, Qineng
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
2
,
pp. 124-139
Persistent link: https://www.econbiz.de/10009568648
Saved in:
2
Impact of online information on the pricing and profits of firms with different levels of brand reputation
Sun, Xinyu
;
Zhang, Yan
;
Feng, Juan
- In:
Information & management : the international journal of …
61
(
2024
)
1
,
pp. 1-29
Persistent link: https://www.econbiz.de/10014457455
Saved in:
3
Effect of the
price
drop on customer's perceived evaluation across selected product categories
Prakash, Chand
;
Yadav, Ritu
;
Kadyan, Sunil
- In:
Journal of revenue and pricing management
20
(
2021
)
2
,
pp. 204-210
Persistent link: https://www.econbiz.de/10012500587
Saved in:
4
Factors affecting smartphone brand switching behavior in Kathmandu valley
Kumari, Radha
;
Sah, Laxmi Kumar
- In:
Nepalese journal of economics : a publication of …
6
(
2022
)
3
,
pp. 82-95
Persistent link: https://www.econbiz.de/10013449196
Saved in:
5
Factors influencing customer satisfaction towards beauty product in Kathmandu
Pokhrel, Lelina
- In:
Nepalese journal of finance : a publication of Uniglobe …
7
(
2020
)
3
,
pp. 91-101
Persistent link: https://www.econbiz.de/10014494259
Saved in:
6
Consumer buying behavior towards selected bath soap in Kathmandu Valley
Tamang, Rashmita
- In:
Nepalese journal of finance : a publication of Uniglobe …
9
(
2022
)
4
,
pp. 104-113
Persistent link: https://www.econbiz.de/10014495112
Saved in:
7
Determining the factors influencing consumer satisfaction and repurchase intention of locally manufactured clothing brands in South Africa
Mangolele, Amukelani
;
Zulu, Valencia Melissa
- In:
African journal of business and economic research : AJBER
17
(
2022
)
1
,
pp. 35-56
Persistent link: https://www.econbiz.de/10014249041
Saved in:
8
Stretching firm and brand reputation
Cabral, Luis M. B.
-
1999
Persistent link: https://www.econbiz.de/10001377195
Saved in:
9
Market diffusion with two-sided learning
Bergemann, Dirk
- In:
The Rand journal of economics
28
(
1997
)
4
,
pp. 773-795
Persistent link: https://www.econbiz.de/10001230965
Saved in:
10
Why branded firms may benefit from counterfeit competition
Ding, Yucheng
-
2014
Persistent link: https://www.econbiz.de/10010439809
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