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~subject:"Brand management"
~type_genre:"Article in journal"
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Virtuelle Stimuli für Kundente...
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Brand management
Relationship marketing
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15,033
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Journal of business research : JBR
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Journal of retailing and consumer services
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The journal of product & brand management
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The journal of brand management : an international journal
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International journal of hospitality management
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of promotion management : innovations in planning and applied research
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Journal of strategic marketing
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Asia Pacific journal of marketing and logistics
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Cogent business & management
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International journal of internet marketing and advertising : IJIMA
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Marketing intelligence & planning
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Psychology & marketing
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European journal of marketing : EJM
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International journal of contemporary hospitality management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality marketing & management
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Journal of the Academy of Marketing Science
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing
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Journal of marketing communications
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Journal of travel and tourism marketing
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing management : MM
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Business horizons
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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European journal of marketing
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Journal of service management
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The journal of consumer marketing
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The journal of services marketing
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Tourism management : research, policies, practice
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of marketing analytics : JMA
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The journal of business & industrial marketing
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Global business review
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International journal of market research
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Journal of fashion marketing and management
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ECONIS (ZBW)
2,188
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1
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1
Innovation from virtual brand community members may only be virtually effective
Barretta, Paul G.
;
Firat, A. Fuat
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 186-202
Persistent link: https://www.econbiz.de/10013041216
Saved in:
2
Resistance to brand switching when a radically new brand is introduced : a social identity theory perspective
Lam, Son K.
;
Ahearne, Michael
;
Hu, Ye
;
Schillewaert, Niels
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 128-146
Persistent link: https://www.econbiz.de/10008702698
Saved in:
3
Mastering the complementarity between marketing mix and cutomer-focused capabilities to enhance new product performance
O'Cass, Aron
;
Heirati, Nima
- In:
The journal of business & industrial marketing
30
(
2015
)
1
,
pp. 60-71
Persistent link: https://www.econbiz.de/10010526569
Saved in:
4
Damaging brands through market research : can customer involvement in prediction markets damage brands?
Horn, Christian Franz
;
Brem, Alexander
;
Ivens, Björn
- In:
Marketing intelligence & planning
32
(
2014
)
2
,
pp. 232-248
Persistent link: https://www.econbiz.de/10010364043
Saved in:
5
The effect of sustainable product innovation on the consumer-luxury brand relationship : the role of past identity salience
Hemonnet-Goujot, Aurélie
;
Kessous, Aurélie
;
Magnoni, Fanny
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1513-1524
Persistent link: https://www.econbiz.de/10013194474
Saved in:
6
Brand communities and new product adoption : the influence and limits of oppositional loyalty
Thompson, Scott A.
;
Sinha, Rajiv K.
- In:
Journal of marketing
72
(
2008
)
6
,
pp. 65-80
Persistent link: https://www.econbiz.de/10003782427
Saved in:
7
Towards a further understanding of the antecedents of retailer new product adoption
Everdingen, Yvonne Maria van
;
Sloot, Laurens M.
; …
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 579-597
Persistent link: https://www.econbiz.de/10009423181
Saved in:
8
New product development and consumer brand adoption in SMEs manufactruing industry in Ogun State Nigeria
Kesinro, O. R.
;
Adenughba, A. A.
;
Ademilua, A. V.
- In:
Inventi impact: SMEs
(
2018
)
3
,
pp. 122-125
Persistent link: https://www.econbiz.de/10012288130
Saved in:
9
A review of e-mass customization as a branding strategy
Yan, Ye
;
Gupta, Suraksha
;
Schoefer, Klaus
;
Licsandru, Tana
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 215-223
Persistent link: https://www.econbiz.de/10012296209
Saved in:
10
The emerged trends in consumers' co-creation : a conceptual framework for extending or creating the brand
Paul, Soumi
;
Peretti, Paola
;
Datta, Saroj Kumar
- In:
Journal for international business and entrepreneurship …
9
(
2016
)
2
,
pp. 190-203
Persistent link: https://www.econbiz.de/10011610695
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