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Effects of store image and store brand price-image on store brand purchase intention : application to an emerging market
Diallo, Mbaye Fall - In: Journal of retailing and consumer services 19 (2012) 3, pp. 360-367
Persistent link: https://www.econbiz.de/10009541787
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La qualité de service dans la grande distribution brésilienne : effets sur l'intention d'achat de la marque de distributeur
Diallo, Mbaye Fall; Philippe, Jean; Seck, Anne Marianne - 2014
Persistent link: https://www.econbiz.de/10010370765
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The influence of image and consumer factors on store brand choice in the Brazilian market : evidence from two retail chains
Diallo, Mbaye Fall; Burt, Steven; Sparks, Leigh - In: European business review : EBR ; the official journal … 27 (2015) 5, pp. 495-512
Persistent link: https://www.econbiz.de/10011443130
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How previous positive experiences with store brands affect purchase intention in emerging countries : a comparison between Brazil and Colombia
Diallo, Mbaye Fall; Ribamar Siqueira, Jose <Jr.> - In: International marketing review 34 (2017) 4, pp. 536-558
Persistent link: https://www.econbiz.de/10011760569
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Store image perceptions and customer knowledge cues in emerging markets : a cross-country investigation in Brazil and Vietnam
Diallo, Mbaye Fall; Cliquet, Gérard - In: International journal of retail & distribution management 44 (2016) 12, pp. 1182-1205
Persistent link: https://www.econbiz.de/10011643922